Real Estate and Rocket Science
When I think of rocket science, real actual rocket science, I think about a bunch of egg heads in white lab coats locked in an underground bullet proof command centre busily working on computers in a sterile white lab. The image is not terribly romantic unless the scientists in your imagination look like Natlie Portman or George Cluney. But, for a minute, think about the process behind rocket science. It starts with an idea based on certain principles like physics and mathematical laws. From there scientists develop theories, build models, and test their ideas. Eventually they build the rocket and then start the whole process of testing and analyzing all over again. While the end result is the building of a highly sophisticated and safe rocket, either meant to transport people or deliver explosives, the steps needed to get there are the same as they are for building a blender or a real estate career. I’m not suggesting that we are rocket scientists, just that if we break down the process of being a successful real estate agent into measurable steps, we can take a lot of the guesswork out of the equation. The good news is that no one needs to discover anything new. You just need to copy what the good guys do.
At its most simplistic level, The successful sales process is really divided into seven essential steps. Prospect, create a relationship, analyze a clients need, present them with options, negotiate an offer, close the deal, and provide detailed follow-up service. Like building a rocket, There is no shortcut to the process, and for the most part, the steps must be accomplished in order. Once you fully understand the steps then you simply repeat them over and over again. One last note; I have yet to meet a single successful part-time real estate agent. I can only assume its the same for rocket scientists. So, the next time someone says real estate is not rocket science, tell them to think again because it kinda is.
Have a great week.