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March 16, 2012

The Friday Five for March 16th

by mark mclean

Hi everyone. I’m feeling really good about this week’s Friday Five. I think I have some great stuff to share with you and it will only take ten minutes of your time. Enjoy.

The first is a video thanks to @craighcollins. He is the senior VP at Maximize Social Media. It is the best description of how Social Media differs from traditional marketing. Well produced. Consider adding some of these points when a client asks you to waste money on newspaper ads.  You will be glad you did.

http://www.youtube.com/watch?v=mD0gChoYIMY

This is a great one from @Inc magazine. I came across it quiet accidentally and although they were probably not thinking about the real estate business when they wrote it,  I think there are some valuable points to consider.

http://www.inc.com/karl-and-bill/how-robust-is-your-customer-pipeline.html

So we are always thinking about ROI or Return on Investment, but are we forgetting ROE or Return on Experience? This might seem like a radical idea, but check out this blog from @davidjohn_son who is writing for @socialmedia2day who says that to succeed today we have to enchant our clients. Interesting concept.

http://socialmediatoday.com/davidjohnson4/466776/forget-about-roi-start-thinking-about-roe

From the Social Media brain @JeffBullas comes a great list of what the best content is for your blog. I can certainly attest to point 7, statistics. When I published stats on TREB membership, I watched my traffic jump 400%. People love graphs and stats.

http://www.jeffbullas.com/2011/11/08/what-are-10-addictive-types-of-content/

Finally, check out this cool infographic on How Social Media is changing the landscape of customer service. Thanks to @alltwtr.  It is worth studying.

http://www.mediabistro.com/alltwitter/social-media-customer-service_b19539

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