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June 22, 2012

2

The Friday Five for June 22nd

by mark mclean

Ok, Let’s be honest. How many of you are reading this at the pool? Hey that’s okay. The market is slipping into Summer mode so now’s the time to think about how you plan to take over the world (or at least your little corner of it). I hope you enjoy this week’s Friday Five. A lot of the posts I share are not directly related to real estate, but they all have something in common; they all offer solutions and suggestions on how you can be better at what ever it is you are doing.

With the proliferation of social media networks, social media marketing has become important. Companies are allocating bigger budgets and hiring staff to manage their social media marketing efforts. Here are 10 hot social media marketing trends that you may not have heard about. http://www.saleschase.com/blog/2012/06/20/10-hot-social-media-marketing-trends-2012-you-didnt-know-about/

Facebook saves the World…This is an interesting post on how communities of all sizes can reach out to bring attention to issues. While not real estate related, it is kinda thought-provoking. http://mashable.com/2012/06/19/facebook-rio-plus-social/

In the 21st Century leaders need to incorporate skills that are more in the realm of psychology and cognitive science. Check out a psychologist’s perspective on what it takes to succeed in the new world of business. The 5 Essential skills needed to succeed. How many can you incorporate into your real estate business? http://www.psychologytoday.com/blog/the-mindful-self-express/201206/five-essential-skills-leadership-in-the-21st-century

Remarkable businesses are innovative to the point of being individual, are due cause for conversation, and leave a lasting impression. Making your business remarkable might be one of the toughest projects you will ever undertake, but will deliver the highest return in terms of brand identity and loyalty. The sooner you get started, the sooner you reap the rewards. Check out this awesome post from Fast Company. http://www.fastcompany.com/1839519/how-to-move-your-brand-from-good-enough-to-remarkable

Finally, do you want to be a “BIG” brand? I do, I do. Check out what big brands do differently. Research shows that one reason big brands become so large is they always did things a bit different; in short, they stood out from the competition and became memorable which allowed them to grow into the mega brands we all know and (usually) love. http://maximizesocialmedia.com/social-media-agency-missing-the-mark-what-big-brands-do-differently

Have a safe and fantastic weekend!

2 Comments Post a comment
  1. Mark! I loved this list of suggested reading, especially the 3rd link to ‘Psychology Today’. Thanks for always posting great stuff!

    Reply
    • Jul 3 2012

      Thanks Aaron. The Friday Five is always fun to put out! BTW, I’m supposed to be heading to Winterpeg in the end of October for a CREA conference. Hope we can meet in person.

      Reply

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