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October 5, 2012

The Friday Five for October 5th

by mark mclean

Are you hungry for this week’s Friday Five? Yeah, me too. Double serving please.

So the art of social starts with a twist! How do you sell real estate without talking about real estate? How do you create connections socially and bring them to where it really matters for the in-real-life meeting? How do you make real estate sexy? @InmanNext has a great post on the subject.  http://next.inman.com/2012/10/storyboarding-social-with-a-real-estate-twist

Here is a great article from @Amychorew on building a successful personal brand. I had the opportunity to meet her at the recent NAR TechEdge event in Toronto this past summer. She is a fantastic speaker.  http://rismedia.com/2012-09-30/how-to-build-a-powerful-personal-brand/

Facebook’s rise as “the” social network has taken it from the college campus to  the company boardroom in less than 2 years. Major brands have embraced it and  the power of the Facebook social network with its ability to share your updates  instantly in real-time globally with your fans without buying a large database  of email addresses is unprecedented. So, why would you want to add Facebook fans to your company’s Facebook  Page? http://www.jeffbullas.com/2011/02/22/simple-tip-how-to-increase-your-facebook-page-fans-by-1000/

Here we are many years later and social media is just one of the terms used in the everyday language of business, sales, marketing, service and also transformation. Social Media, Social Branding, Social Marketing, Social Business, Social Enterprise  http://briansolis.posterous.com/the-language-of-social-media

Finally,  Word-of-mouth contagion has always been at the heart of smart marketing campaigns. Here are some of the factors that come into play when marketing to the social savvy consumer.http://smedio.com/2012/10/01/marketing-to-the-social-savvy-consumer/

Have a great weekend.

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