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October 12, 2012

The Friday Five for October 12th

by mark mclean

Hey, it’s that time of the week. I’m particularly excited by these five fabulous finds from the wild world of Social Media and Technology. So let’s get started.

By now, most of us have grown used to the role social media plays in our lives: we message our friends on Twitter, share photos through Instagram or Facebook of find them through FourSquare. Check out this great post on how social media can help you bump into people…..even prospective clients. http://a.sw.io/3wyFuFA Thanks to @btbsocialmedia

You probably know by now that there is a love-in between myself and Twitter. It is my go to method of reaching my circle of accomplices, I mean friends. Occasionally I may be guilty of breaking a few Twitter etiquette rules but hey, if you are going to make a omlette you gotta break a few eggs. http://www.johnpaulaguiar.com/12-twitter-mistakes-you-should-avoid/ Thanks to @JohnAguiar

Lets talk about organic. Not like organic, free range, heirloom, shade grown dental floss (I have no idea where that just came from).  The ‘organic’ term is not tossed into the marketing lexicon very often but one  phrase that is often used is “word of mouth” and from that phrase has evolved  the social media favourite “world of mouth”. These organic drivers of powerful  marketing are elements that together contribute  to the healthiest  marketing campaigns known to commerce and drag another term into the marketers  dictionary that is idolized and much sought after and that is the over used term ‘viral’. Naturally Facebook thrives on organic marketing. Check out this post from my personal favorite genius blogger @jeffbullas http://www.jeffbullas.com/2011/07/29/7-ways-to-market-on-facebook-organically/

This just in…Branding isn’t your company name.  It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception. I found this great article that connects the ideas of branding and content. A very valuable read from @copyblogger. http://www.copyblogger.com/content-and-branding/

Finally, you may ask yourself, who is @Scottmonty? Well, believe it or not he is the head of Social Media for Ford Motor Cars. He is also a pretty smart guy and even though he works for a huge machine, he has written a great post on 5 customer-centric tips for small business. Bonus, there is also a cool infographic, and you know how much I like a good infographic. http://www.scottmonty.com/2012/07/5-customer-centric-tips-for-small.html

That’s it for me today. I need to rest up for the Scotiabank Half Marathon this weekend. Wish me luck!

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