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October 18, 2013

The Friday Five for October 18th

by mark mclean

Friday 5 for oct 18Happy Friday. I hope everyone is having a blast with the Fall market. It has been busy around here to say the least. That’s my excuse for getting this week’s Friday Five out anyway. Also my phone won’t stop buzzing.

No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you. Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you’ll have all the information and experience behind you to help inform your decisions. http://m.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips

Are you pinning your content on Pinterest and forgetting about it? Here are some tips on how to keep the momentum going on pins to get more repins and ultimately, more blog traffic.Try these tips to help grow more synergy between your blog, Pinterest and the rest of your social media presence. If you’re pinning and ignoring your pins, you’re missing an opportunity to cross promote your content and build more followers. pegfitzpatrick.com/2013/10/16/how-to-promote-your-pinterest-pins-and-get-more-repins-ftw

Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience. Learn about how any business can become a media outlet here. http://www.socialmediaexaminer.com/becoming-a-media-with-michael-brito/

Blogging has changed! We are witnessing the biggest revolution in publishing since the Gutenberg press was invented over 570 years ago. Many blogs are transforming into online global magazines that measure readership in the tens of millions every month. Most blogs provide information that is targeted to a certain interest group or niche whether that be politics or technology. Almost all of these blogs started from humble beginnings and a passion about the topic. http://www.jeffbullas.com/2011/09/16/past-present-and-future-of-blogging-3-infographics/

Just as social media optimization is getting more and more important for digital marketers, social media is gradually becoming central to the strategy of e-commerce companies. Focusing only on search engines is not enough – on an average people spend 23% of online time on social media websites. Not promoting your products on social media is a big mistake. http://designbeep.com/2013/10/16/social-commerce-can-boost-online-store-sales/

mark mclean

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