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Posts from the ‘AgentThink’ Category

10
Oct

Pass the Remote Control…. and Think About Real Estate

remotePretty much every single time I sit down and reach for the remotes, the same thought goes through my head. Why is one remote so small and perfect, and one so big, clunky and incredibly complicated? I look at those two remotes and wonder what was going through the heads of the teams who designed these things. One team used the tried and true KISS method (keep it simple stup*d) while the other was intent on putting as many buttons on a remote as humanly possible. “Yes, buttons…lots and lots of buttons of all shapes, colours and sizes. That’s what the consumer wants”. One remote is slick and functional while the other is confusing and ugly. One has just three buttons (all useful) the other has 50 ( I only know what about 6 actually do).
It’s funny how my mind turns to real estate when I look at these things. I guess I can’t help myself. Our business is incredibly complicated at the best of times. Wouldn’t it be great if selling real estate was as simple as the three button remote? But really, can it? On any given day, we are explaining any number of real estate terms like BRA’s, FINTRAC and PIPEDA, we are explaining holdover clauses, mortgage verification, and walk scores. We are verifying zoning, SPIS’s and tenancy issues. We are dealing with photographers, stagers and home and termite inspectors. And to top it all off we are trying to show our value to a buyer or seller who simply doesn’t think we earn our commissions anymore. For their part, the consumer doesn’t have it any easier. In fact I would argue that their remote is even bigger. Additionally, they need to weigh which agent and company to use, and who will provide the most bang for the buck. Who’s offering cash back, or offering a free toaster with every sale? Who’s best suited to market my home? Maybe they want no service at all. Then it’s off to explore the myriad of websites and VOWs. It is literally a sea of confusion out there.
Instead of trying to make it easier, we keep adding more buttons to the remote. Now we have to be experts in pre-emptive offers, basement apartments and structural issues. Everyday we hear about another RECO complaint and fine handed out so we update our clause books, add more forms, more paperwork, and adapt on the fly to another potential hazard.
There is no question that the real estate transaction has gotten more challenging. While we wish the process was as simple as an ergonomically designed three button remote with lovely scrolling thumb dial, we are going to have to get used to the multi-button behemoth we have created.
Would not the consumer be better served by a remote that would allow you to select a neighbourhood, scroll down to the right house and then click “buy” and then know that behind the simplicity of the process was the guarantee that they would be in capable and trusting hands? Or is it simply a case that we can’t help ourselves? we need to have more choice? More is better? I’m not sure what the answer is but whatever we do it’s important to keep referring back to the operating manual each time a new button gets added. Be an expert in the real estate business and don’t be afraid to pick up the remote every once in a while either.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

7
Oct

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 4. Make the Connection Memorable.

Our weekly meetings are attracting more and more agents and even a few others, from other offices are playing along. The goal, from the beginning, was to get the agents engaged and to help them build their business by establishing a routine. The tasks have been fairly simple and easy to accomplish if you put a tiny bit of effort into it.
Task 1 was about showing up. In Task 2 I asked you to click your way into people’s lives and in Task 3 encouraged you to get outside. All pretty easy tasks.
Today’s task is one of the few that will cost you a few bucks but, dollar for dollar, has the biggest success rate and shows your friends and clients that you really do care about them. It’s simple and effective and you can do it while watching TV. I’m talking about writing a simple hand written note. So you might say to yourself that you have nothing to write about….well I thought of that too. Here are some ideas. letter writing
The reality of today is that we are not used to receiving hand written notes anymore. Email, texting and instant messaging and tweets have made communicating a little impersonal. Think back to the last time you received something in the mail that WASN’T a bill. It is fair to say that we have lost sight of some very powerful tools, namely, paper and ink.
So, this task is perfect for making the connection memorable. There are lots of places to buy a pack of cards so set yourself a goal of 3-5 cards a day. You will be thankful that you did.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

23
Sep

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 3. Get To Know Your Product.

Welcome to Task Three. For those playing along at home, here is a quick recap. I am running a fun little contest in my office to help agents get more business. The tasks are meant to be engaging, easy, and above all…fun!

In the first task, I asked agents to be present. The office is the epicentre of the real estate world ( or at least our small part of it). Everything happens there. So I encourage everyone to show up at the office as much as possible. In my office there are lots of reasons to be present. Duty day is something you don’t want to miss.

In the second task, I asked agents to make themselves be known by sharing articles on Facebook, LinkedIn and Twitter. With every article they share they are encouraged to write two little lines of text explaining why the article is important to their friends, acquaintances or clients.

Today’s task is about knowing your product. So to get points you need to get out and see as many houses as you can each day and then let people know that you saw them. As an example, today you saw three houses in the area you work. Write a post about what’s available. Something as simple as….”Home touring today. Everything from run down duplexes to a spectacular new build. Yonge and Eglinton has something for everyone. If you need more information, please call me anytime”. Boom. Simple. Inspect or show a property and earn a point. Do your own open house and earn 2 points.

My office is having a blast with this contest and has spurred on a couple of great side bets. Of course, the contest is about engaging yourself in your business. Each task earns points but the person with the most points may not be the one with the most sales. That’s the beauty of it. It ain’t over till it’s over and everyone has a solid chance of winning.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

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