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Posts from the ‘AgentThink’ Category

6
Jan

You’d Be Surprised Where Those Leads Come From

pushing a rock
We’ve been told a thousand times that the key to success in real estate comes from prospecting. I only have three things to say about that….true, true and true. If you aren’t willing to prospect you will not have a successful career. We are taught to keep adding names to our data base. The truth is that we should consider the act of prospecting akin to filling up a leaky bucket. Every once in a while a droplet (buyer or seller client) drops out and we make money. I believe this to be a fair representation of the process. We fill that bucket with our friends and relatives, the names of people we meet at open houses, or door knocking, or at social gatherings or through connections we make on Facebook or LinkedIn. But there are other sources that we pass up all the time because we either don’t think about it or we think that specific contact just doesn’t have the capability to buy. Time to think again. Clients can come from some of the strangest places and through the weirdest connections.
A few weeks ago I heard a story of a lady, lets call her Jane, who received a Christmas card from someone she met years ago in another city. That person (Sandy) had put her name in their personal bucket and for years had sent out cards at every holiday. This year Jane took the initiative to send Sandy an email to say thanks for the card. That email opened up a flood of conversation which eventually drifted to the topic of a client of Sandy’s who was moving to the same town that Jane lived in. Yep, you guessed it. Referral!
It got me thinking that we, as agents, should not leave any stone unturned. If a random Christmas card from someone in a different city could lead to a serious referral then there has to be other connections that could prove fruitful as well. It could even translate across different careers. Who’s to say that the appliance repair guy who fixed your dishwasher two years ago might actually know someone who is planning on selling their home and doesn’t have a Realtor?
The lesson this year is simple….look beyond traditional borders when prospecting and don’t leave any stone untouched. There’s money out there somewhere and it can come from some of the craziest places.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

5
Jan

The RealtyLab Top Five Posts of 2014

top 5 RL 2014Happy New Year everyone. I hope that you are as excited as I am to start 2015 off with a bang. I find myself in such a great place these days. In 2014 I ran 1300 kilometres including two half-marathons, and was elected to President Elect of Toronto Real Estate Board. In addition I took on the position of Creative Director of Bosley Real Estate and grew my office significantly. All and all, I would put 2014 in the “win” category. We will just have to wait to see how 2015 unfolds, but I have already laid out my goals, although they are more like hopes, dreams and aspirations.
With all the other “stuff” that I was doing, my blog took a bit of a beating. While I actually collected a few more followers last year, I recorded fewer views because I was writing less. Finding time is increasingly becoming a challenge. Still and all, I had a couple of successes, so without further ado, I present the top five posts of 2014.

5. In this post I posed a simple question. Would our lives as realtors be easier if the Seller paid the listing agent and the buyer paid the buyer’s agent. Kind of an interesting theory once you work out how to roll the buyer agent’s commission into the purchase price. it is certainly one revolving topic around our office.

4. Nearly a year ago we had an office meeting where we discussed the pain of losing a listing presentation. What emerged was a discussion on removing all the variables from the equation. Being prepared seemed to be the most important point of the exercise, but the office got a lot out of this shared experience.

3. No other post received as much discussion. It revolved around the multiple offer scenarios. In this case we played out a fake multiple offer where the listing agent held back the highest offer but then made counter offers to each of the lowest offers. Confusing? Only a lot. At the end of the day, this type of negotiating required nerves of steel. The ultimate response was just to set the ground rules early and negotiate in good faith.

2. Back in November 2013 I was lucky enough to attend the National Association of Realtor’s Convention in San Francisco. Although the conference has a distinctly U.S. feel, every Realtor should endeavour to attend one NAR in their lifetime. I made a ton of notes but it took me a few months to actually blog about predictive marketing. In a nut shell, predictive marketing was done by a company that could analyze a series of seller events to predict the likelihood of them selling their home. It’s not as crazy as it seems.

1. And, the number one post of 2014 was a story I wrote about the return of the real estate brand. In this early entry I theorized that commission was no longer a competitive advantage for Realtors entering the business. Today’s Realtors need to perform above and beyond the general real estate population if they were to survive and given the enormity of that task, a newer agent might want to consider working with a brand that did a lot of the heavy lifting.

So there you have it. RealtyLab’s top 5 blog posts of 2014. I’m looking forward to breaking new ground in 2015 and hope that you will check in to see what I will write about in 2015.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

17
Dec

The Third Annual RealtyLab Nightmare Before Christmas

‘Twas the night before Christmas and just like last year,
I was short on those listings for buyers, I fear.
So I took to the streets and banged on some doors
List with me now I’ll guarantee wars

Home owners once content to sit out the race
Stood up and declared, I need a bigger place
Hire a stager, a plumber, a painter
With rates this low it’s a total no brainer

As quick as a wick I whipped out my pen
Sign right here, and here and again.
But wait said the seller with an inquisitive stare
I thought I could do it all with a new iPad Air

It’s true I said, but I’m not up with that stuff
So he slammed the door and left with a huff.
Alarmed, I did what any agent would
I jumped onto Facebook to see where I stood.

Real estate corner and 2.0 offered no clues
Just a series of shout outs and a couple of boos
A tablet they said can make your life breezy
A couple of apps and work will be easy

I sprang from my office, jumped onto my bike
To the mall in a jiffy, it’s not a great hike
Weaved through the traffic, avoided the bus
Cut off a few drivers who made such a fuss

Locked up my wheels close to the door
Ran through the mall entrance but slipped on the floor
Lying flat on my back looking up to the ceiling
I must have banged my head hard, it left my mind reeling.

I awoke in a daze under a big giant apple
The throbbing of my head, like the bells of a chapel
“Hi, I’m Mike, your Mac authorized rep
Come into the store, just take that first step”

I did what he said, despite my concussion
Was it him or was it me? Was he speaking Russian?
As best as I could I explained what I needed
Give it to me now and make it fast I pleaded.

With iPad in hand I sped back to the office
Raced through traffic lights, no time to be cautious
Turned that thing on, ready to play
64 gigs and Retna display

I sat at my desk for at least 24 hours
amazed by this machine at my awesome new powers
With this technology, conquer new markets I could
I’d be the next new real estate Robin Hood

The next day I returned to old seller Marty
Look I said I’m super tech smarty
Use you finger to sign here it’s really quite breezy
Let’s get this place listed it’s all super easy

With signatures ready I loaded the listing
And calls I received with agents persisting
Five offers arrived before the date set
Multiple offers are in…no time to fret

The highest price paid for a house on the street
Next month it is done, the deal is complete
I set about preparing a colorful ad
Which I could do quickly with my shiny iPad

But wait there is more without a word of a lie
RECO had received a complaint, a loud cry
From a man who was interested in that little house
He has away for the weekend with his dog and his spouse

A hefty fine I received, for what I don’t know
My seller was happy, he got lots of dough
Even the buyers were thrilled with their happy abode
Searching for months was such a long road.

So now in my listings I put a disclaimer
The seller must sign an all-purpose waiver
To say he will look at an offer today
Preemptive or bully whatever you say

This buying and selling is really tough slogging
The calling, the hours and all that door knocking
On top of all that I put up with the traffic
The words that come out of my mouth are quite graphic

To make matters worse we are stuck with a tax
That the mayor and his brother said they would axe
Just reelect us they cheered, it’s a promise we’ll keep
But the price of a victory was just to darn steep

John Tory declared this tax fills our coffers
It’s too hard to survive without all those fat dollars
But if you think paying twice is a strain
Just Give it 4 yrs, the fords’ll run again.

And from his pulpit he said all the right stuff
Times have been tough, but enough is enough
And as long as I don’t get caught smoking crack
This city is likely to get back on track

Then he sprang to his office, to his team gave a whistle
And away they all flew like the down of a thistle
But I heard him exclaim ere he walked out of sight
Happy Christmas to all and to all a good night.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE

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