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Posts from the ‘AgentThink’ Category

7
Oct

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 4. Make the Connection Memorable.

Our weekly meetings are attracting more and more agents and even a few others, from other offices are playing along. The goal, from the beginning, was to get the agents engaged and to help them build their business by establishing a routine. The tasks have been fairly simple and easy to accomplish if you put a tiny bit of effort into it.
Task 1 was about showing up. In Task 2 I asked you to click your way into people’s lives and in Task 3 encouraged you to get outside. All pretty easy tasks.
Today’s task is one of the few that will cost you a few bucks but, dollar for dollar, has the biggest success rate and shows your friends and clients that you really do care about them. It’s simple and effective and you can do it while watching TV. I’m talking about writing a simple hand written note. So you might say to yourself that you have nothing to write about….well I thought of that too. Here are some ideas. letter writing
The reality of today is that we are not used to receiving hand written notes anymore. Email, texting and instant messaging and tweets have made communicating a little impersonal. Think back to the last time you received something in the mail that WASN’T a bill. It is fair to say that we have lost sight of some very powerful tools, namely, paper and ink.
So, this task is perfect for making the connection memorable. There are lots of places to buy a pack of cards so set yourself a goal of 3-5 cards a day. You will be thankful that you did.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

23
Sep

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 3. Get To Know Your Product.

Welcome to Task Three. For those playing along at home, here is a quick recap. I am running a fun little contest in my office to help agents get more business. The tasks are meant to be engaging, easy, and above all…fun!

In the first task, I asked agents to be present. The office is the epicentre of the real estate world ( or at least our small part of it). Everything happens there. So I encourage everyone to show up at the office as much as possible. In my office there are lots of reasons to be present. Duty day is something you don’t want to miss.

In the second task, I asked agents to make themselves be known by sharing articles on Facebook, LinkedIn and Twitter. With every article they share they are encouraged to write two little lines of text explaining why the article is important to their friends, acquaintances or clients.

Today’s task is about knowing your product. So to get points you need to get out and see as many houses as you can each day and then let people know that you saw them. As an example, today you saw three houses in the area you work. Write a post about what’s available. Something as simple as….”Home touring today. Everything from run down duplexes to a spectacular new build. Yonge and Eglinton has something for everyone. If you need more information, please call me anytime”. Boom. Simple. Inspect or show a property and earn a point. Do your own open house and earn 2 points.

My office is having a blast with this contest and has spurred on a couple of great side bets. Of course, the contest is about engaging yourself in your business. Each task earns points but the person with the most points may not be the one with the most sales. That’s the beauty of it. It ain’t over till it’s over and everyone has a solid chance of winning.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

17
Sep

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 2. Don’t Be A Secret Agent.

one fingerWell, it’s time for task number two of the ultimate real estate sales contest. Like the previous task, this one is super easy and only requires one thing…a single finger. What? Yes, you read it right. A single finger.
Here’s the deal. If you want to be a successful agent you need to let people know that you are, in fact, a Realtor. It’s not rocket science. If you tell people, especially your friends and acquaintances what you do, you will make money. Selling real estate is not a covert operation.
So this week’s task is pretty simple. Let people know what you do. Every day for the next 11 weeks, find an article about real estate on-line. Copy the URL and write two lines about how this article will affect your clients or the people in your sphere of influence. Where do you find these article? Basically everywhere. You can easily set up Google alerts for real estate in whatever city you live in.
As an example, today there was a story about the 4 things people will pay more to live near. Two of the points mentioned kids activities and schools. My clients have kids so I would post something like….”Community centres, parks and schools should be high on your hit list when looking for a home”. Then I would paste the link to that sentence. One click…One figure. Easy peasy.

SO today’s task was to create these quick and easy posts, but I don’t want to overload the system so there is a limit of two a day. Each time you post you get one point. So you could easily collect 14 points a week with this task. By the way, this task is easy to do from your smart phone, so there really aren’t any excuses to make this one happen. For my office I added a few little wrinkles to the task and showed them how I was going to track their progress but for you playing along at home, that shouldn’t affect how you perform the task.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

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