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Posts from the ‘The Morning Meeting’ Category

17
Dec

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 12. Share The Love

Well it’s finally over. After 12 gruelling weeks my contest is over and we have a winner. Time for a big shout out to Graham Rowlands who demonstrated a very well-rounded approach to getting points. He didn’t just do one or two things, he approached each challenge with an open eye because he knew that building a routine was key to his success.
So for the last task I asked the agents to share our office experience with agents from other companies. If they enjoyed the past year, my meetings, Mastermind, our social gatherings or even our contest, then share the love with others and if they thought someone would fit well into our environment then they had to let me know. It would be my job to make the connection and let that agent know they were recommended. Sure, it’s kind of a backhanded recruitment strategy but rather than me call random agents isn’t it nice to be recruited not just because you are successful but because other agents think you would add value and fit in to a thriving office?
Finally, as I close out my posts for 2014, I want to encourage real estate managers everywhere to share their meeting topics. It is hard work to keep agents engaged week after week. Sure, when some new initiative, policy change or interesting media story emerges you can build a great meeting around it but other times you just have to come up with something fresh and entertaining. I run 45 meetings a year and I would be the first to admit that some are complete duds but when they are good they are worth sharing. RealtyLab is a perfect vehicle for sharing so if you have something good just let me know, I’ll try it out, I’ll write about it, and I’ll give credit where credit is due. I look forward to all the great ideas in 2015.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

10
Dec

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 10. Make A Plan, Stan.


Do you know that old saying that you can’t know where you are going if you don’t know where you’ve been? It’s not just a line from a Country and Western song. The truth is, in real estate, the mighty business plan is the key to success.
I’m a huge fan of plans. In fact every year I write down about ten things I want to achieve. I keep that list close to me at all times . If you know me, then you know I have pretty lofty goals so if I achieve 5 or 6 of them, well, that’s a win. But a well formulated plan can help your business dramatically. It can balance your budget, help determine where to spend your money, how much prospecting you have to do and, of course, help you figure out how hard you have to work to achieve your desired income.
If you are new to real estate, a business plan will put you on track quickly as long as it is comprehensive enough, but if you are a veteran, than the good business plan will help you review your successes and failures of the past year and hey, we all want to learn from our mistakes don`t we?
So my 10th task asked agents to go over the business plan in detail. Now, a business plan is not much good to you if it is filled with unattainable goals so part two of the task includes talking to a manager or, at the very least, someone who can ask questions or poke holes in your plan. Is your plan reasonable and attainable?
I have included our company business plan for you to review. Feel free to copy or print it out. It’s pretty comprehensive and not something that can be completed in a few minutes.

Real Estate Business Plan 2015_Page_1

Real Estate Business Plan 2015_Page_2

Real Estate Business Plan 2015_Page_3

Real Estate Business Plan 2015_Page_4

Real Estate Business Plan 2015_Page_5

Real Estate Business Plan 2015_Page_6

I hope you take the time to work on your plan this year. Don’t just go through the motions. Be as honest with yourself as possible. I guarantee that creating your plan is just another step in achieving success in our business.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

10
Dec

Mission Possible, The Ultimate 12 Week RE Sales Contest. Task 9. Make A Video

The task of the day is going to require you to really work outside your comfort zone, but as they say…No guts, no glory. Not everyone is going to immediately take a shining to this task because putting yourself in front of the camera is often uncomfortable especially if you’ve never done it before. Today, the mechanics of making a video could not be more simple. If you have a smart phone, you can make a video. What you say, how you say it and how you “perform” is another story so you have to be prepared to try different things. If you’ve been reading my blog for a while then you know I have mastered (more or less) the art of videotaping myself at the tail end of my runs. While I’m usually all sweaty and out of breath, I think I pull it off because I go over the script in my head for my entire run so when its time to roll camera I’m as prepared as I need to be. Check out this video I did on behalf of my office. Its a little bit more produced and in an office setting.

The point is that video offers a unique differentiator. Have a look around at other realtor websites and see who has video bios anywhere on their site. It is rare. Videos serve one single purpose….they give members of the public the opportunity to meet you BEFORE they meet you.
A perfect video should be about one minute long and contain three key ingredients. Tell them who you are, what you do and how you do it. If that’s too involved or complicated then how about just telling people who you are and why you love selling real estate. It can be as simple as that. It might take you a few tries to get it right but trying is the operative word here.
Once you learn to relax in front of the camera you can expand your repertoire. Try setting up a tripod and tape yourself talking about neighbourhood events or film local attractions. Here’s one I did last year at the Sam Smith Ice Trail in Etobicoke. I used a very simple program called Videolicious to take the video right from my iPhone. You can download it for free at the App Store. Its pretty basic but the quality is decent given that I did it in one take.
Don’t forget to have fun!

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

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