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Posts tagged ‘Bosley Real Estate’

8
Jan

January 2015 Real Estate Market Update


Now for something a little different. Many of you know me as the guy who talks about prospecting, running, and real estate best practises, but I’m also a guy with a lot of knowledge about the real estate market. Does that really come as a surprise to anyone? I run a pretty successful office with over 50 agents in Downtown Toronto. Needless to say every deal ends up on my desk at one point or another and I try to take a half hour every day to go to agent open houses. That helps me stay on top of what’s going on.
Well I don’t sell anymore and I have to say that I really miss that, but I still stay connected to the hundreds of people I sold to in the past. The good news is that Bosley Real Estate is a company with one of the most professional agents in the city. I can attest to the fact that they are truly connected to Toronto’s real estate market and go through some of the most vigorous training there is. So if you are thinking about buying, selling, investing, renting or whatever, start with me first. I will match you to the perfect agent.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

5
Jan

The RealtyLab Top Five Posts of 2014

top 5 RL 2014Happy New Year everyone. I hope that you are as excited as I am to start 2015 off with a bang. I find myself in such a great place these days. In 2014 I ran 1300 kilometres including two half-marathons, and was elected to President Elect of Toronto Real Estate Board. In addition I took on the position of Creative Director of Bosley Real Estate and grew my office significantly. All and all, I would put 2014 in the “win” category. We will just have to wait to see how 2015 unfolds, but I have already laid out my goals, although they are more like hopes, dreams and aspirations.
With all the other “stuff” that I was doing, my blog took a bit of a beating. While I actually collected a few more followers last year, I recorded fewer views because I was writing less. Finding time is increasingly becoming a challenge. Still and all, I had a couple of successes, so without further ado, I present the top five posts of 2014.

5. In this post I posed a simple question. Would our lives as realtors be easier if the Seller paid the listing agent and the buyer paid the buyer’s agent. Kind of an interesting theory once you work out how to roll the buyer agent’s commission into the purchase price. it is certainly one revolving topic around our office.

4. Nearly a year ago we had an office meeting where we discussed the pain of losing a listing presentation. What emerged was a discussion on removing all the variables from the equation. Being prepared seemed to be the most important point of the exercise, but the office got a lot out of this shared experience.

3. No other post received as much discussion. It revolved around the multiple offer scenarios. In this case we played out a fake multiple offer where the listing agent held back the highest offer but then made counter offers to each of the lowest offers. Confusing? Only a lot. At the end of the day, this type of negotiating required nerves of steel. The ultimate response was just to set the ground rules early and negotiate in good faith.

2. Back in November 2013 I was lucky enough to attend the National Association of Realtor’s Convention in San Francisco. Although the conference has a distinctly U.S. feel, every Realtor should endeavour to attend one NAR in their lifetime. I made a ton of notes but it took me a few months to actually blog about predictive marketing. In a nut shell, predictive marketing was done by a company that could analyze a series of seller events to predict the likelihood of them selling their home. It’s not as crazy as it seems.

1. And, the number one post of 2014 was a story I wrote about the return of the real estate brand. In this early entry I theorized that commission was no longer a competitive advantage for Realtors entering the business. Today’s Realtors need to perform above and beyond the general real estate population if they were to survive and given the enormity of that task, a newer agent might want to consider working with a brand that did a lot of the heavy lifting.

So there you have it. RealtyLab’s top 5 blog posts of 2014. I’m looking forward to breaking new ground in 2015 and hope that you will check in to see what I will write about in 2015.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

10
Dec

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 10. Make A Plan, Stan.


Do you know that old saying that you can’t know where you are going if you don’t know where you’ve been? It’s not just a line from a Country and Western song. The truth is, in real estate, the mighty business plan is the key to success.
I’m a huge fan of plans. In fact every year I write down about ten things I want to achieve. I keep that list close to me at all times . If you know me, then you know I have pretty lofty goals so if I achieve 5 or 6 of them, well, that’s a win. But a well formulated plan can help your business dramatically. It can balance your budget, help determine where to spend your money, how much prospecting you have to do and, of course, help you figure out how hard you have to work to achieve your desired income.
If you are new to real estate, a business plan will put you on track quickly as long as it is comprehensive enough, but if you are a veteran, than the good business plan will help you review your successes and failures of the past year and hey, we all want to learn from our mistakes don`t we?
So my 10th task asked agents to go over the business plan in detail. Now, a business plan is not much good to you if it is filled with unattainable goals so part two of the task includes talking to a manager or, at the very least, someone who can ask questions or poke holes in your plan. Is your plan reasonable and attainable?
I have included our company business plan for you to review. Feel free to copy or print it out. It’s pretty comprehensive and not something that can be completed in a few minutes.

Real Estate Business Plan 2015_Page_1

Real Estate Business Plan 2015_Page_2

Real Estate Business Plan 2015_Page_3

Real Estate Business Plan 2015_Page_4

Real Estate Business Plan 2015_Page_5

Real Estate Business Plan 2015_Page_6

I hope you take the time to work on your plan this year. Don’t just go through the motions. Be as honest with yourself as possible. I guarantee that creating your plan is just another step in achieving success in our business.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

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