Crummy weather can’t stop me. I love putting the Friday Five together. Why? because all the information you could ever need to be a fantastic agent is out there. Don’t pay someone to tell you how to do Facebook ads or be an expert blogger. You have to find your own way of doing it. My passions are marketing, branding, blogging and social media. As such I do a fair bit of homework on those subjects and share it with agents across the country. The important thing to remember is that everything we do on-line only works if you have the abilities to show your stuff OFF LINE. Social Media is a fabulous tool that every agent should utilize but don’t do it all. Pick the ones that work FOR YOU! I am a Twitter fanatic, probably due to my short attention span. I suck at Four Square. I’m ok at Facebook, but I am the biggest fan of Tumblr (I have two accounts). To each his own. Go with what you know. Without further ado, here are this week’s Friday Five!
Word-of-mouth contagion has always been at the heart of smart marketing campaigns so when it comes to marketing to the social savvy consumer, consider these fine points via @Smedio http://smedio.com/2012/10/01/marketing-to-the-social-savvy-consumer
We have been pushing the implementation of doing real estate on iPads for a long time. With reason. Going paperless will help to change your business, and build your brand. Don’t believe me? Check out this post from @katieLance on why she is so passionate about docusign. https://www.docusign.com/blog/docusign-spotlight-3-reasons-why-i-am-passionate-about-paperless
Doesn’t it make you sick when you google someone and their picture shows up next to the text? This happens because Google has implemented an Authorship Markup tool that allows writers to identify themselves to the search engine by linking their online works to their Google+ profiles. This allows for a blog, article, or website to stand out from the crowded search results with a picture of the writer inserted next to its description. Ok so the downside, if you want to call it that, is that you must have a Google+ account. Small price to pay. Good article and step by step directions from @inmannext. I did it and will let you know how it goes. http://next.inman.com/2013/04/google-authorship-get-your-picture-in-search-results-and-drive-more-traffic
Here is another one from @KatieLance on the sociability of Real Estate. Long gone are the days of real estate marketing limited to bus stop benches and newspaper pull-outs. Real estate is fully online, and going social. I especially like number 3. Don’t forget that Real Estate is LOCAL. http://blog.hootsuite.com/social-media-tips-real-estate
There is corporate brand and then there is your personal brand. Can they work together. My favorite blogger Anna Rydne from @Coskills has a great post on the subject. Watch the short video by William Arruda a personal branding guru. Short and to the point. http://communicateskills.com/2012/08/20/brand-building-activity/
Happy reading everyone. Oh, and see how my name is high lighted here? thats because of the whole Google authorship business. Hey if you need to reach me….just google me.
As the saying goes…there is more than one way to skin a (insert animal of your choice here) just as there is more than one way to solve the marketing puzzle. The methods listed can range from the very simple and traditional to the more esoteric. Virtually any budget can be accommodated using these techniques to get a company or personal brand established and to attract as much business as possible. http://soho.ca/index.php/5-ways-to-brand-your-business-on-a-budget/
Check out this interesting post from Katie Lance about the bygone days of real estate marketing when we were limited to bus stop benches and newspaper pull-outs. Real estate is fully online, and going social. http://blog.hootsuite.com/social-media-tips-real-estate/
There are lots of success stories and case studies documenting business success through Twitter. Taking from those successes are the following tips to leverage this platform for your business. http://www.businessesgrow.com/2011/11/29/15-ways-to-use-twitter-to-toast-your-competition/
Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Ummm…..do you need any other reason to start blogging? Yeah, I didn’t think so. http://www.socialmediaexaminer.com/blogs-outrank-social-networks-for-consumer-influence-new-research/
And speaking about blogging and trust, this one is not just for the women in my life. Social Media is a trusted media today, it’s not a fad. Today it’s as necessary in a brand manager’s marketing mix as the little black dress is in any womans wardrobe. But the similarities don’t end there. Hmmm…this sounds interesting. Thanks to Anna Rydne and @coskills for this. http://communicateskills.com/2012/11/08/black-dress-social-media-marketing/
As usual I value the imput of my readers so if you have anything to add please let me know. I am SO available it isn’t funny. Find me here;