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Posts tagged ‘social media’


The Friday Five for January 24th 2014

friday 5 for jan 24It can get a bit crazy with all the information out there on real estate and social media. Luckily there’s RealtyLab’s Friday Five to help you wade through all the noise. Each week I pick out the top five stories and put them together in this handy bite sized format. Each week is something completely different. Hope you enjoy it.

Sometimes you have to look outside your industry for ideas and innovations that might be adaptable to the things you do. Check out this post and see if there is any inspiration to be found. I especially like the title…How To Win Over Customers: Lessons From 8 Rock-Star Brands.

One of the best ways to outsmart Google and get some serious SEO juice is to write killer blogs. Ok that might not be for everyone but if you ever thought about blogging then you should check out 5 Questions to Ask When Writing Content from blogging and social media genius @JeffBullas

And speaking of SEO..It is getting more and more complicated. Luckily we have @Inmannews to explain some SEO strategies to focus on in 2014.

Another great post talks about the statistics of social media and what effect they will have on everything we do in 2014. It seems there was a tipping point last year that has major implications for business and brands and it will impact publishing and marketing strategies and tactics in the future.

Many people struggle with reinvention whether they are making a small change or really overhauling their life or their business. The thing about reinvention though, is that you get a mulligan, a do-over. You get to start again with a clean slate–only this time with more wisdom. Wouldn’t it be great to do things the way that will make you most successful? Check out these five insights.

Hey, in case you didn’t know.. I work at Bosley Real Estate in Toronto. We aren’t just the oldest AND largest independant brokerage in the city, we are also the most tech savvy.

mark mclean


The Friday Five for October 18th

Friday 5 for oct 18Happy Friday. I hope everyone is having a blast with the Fall market. It has been busy around here to say the least. That’s my excuse for getting this week’s Friday Five out anyway. Also my phone won’t stop buzzing.

No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you. Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you’ll have all the information and experience behind you to help inform your decisions.

Are you pinning your content on Pinterest and forgetting about it? Here are some tips on how to keep the momentum going on pins to get more repins and ultimately, more blog traffic.Try these tips to help grow more synergy between your blog, Pinterest and the rest of your social media presence. If you’re pinning and ignoring your pins, you’re missing an opportunity to cross promote your content and build more followers.

Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience. Learn about how any business can become a media outlet here.

Blogging has changed! We are witnessing the biggest revolution in publishing since the Gutenberg press was invented over 570 years ago. Many blogs are transforming into online global magazines that measure readership in the tens of millions every month. Most blogs provide information that is targeted to a certain interest group or niche whether that be politics or technology. Almost all of these blogs started from humble beginnings and a passion about the topic.

Just as social media optimization is getting more and more important for digital marketers, social media is gradually becoming central to the strategy of e-commerce companies. Focusing only on search engines is not enough – on an average people spend 23% of online time on social media websites. Not promoting your products on social media is a big mistake.

mark mclean


Mastermind for Sept 4th. Lost The Listing. Now It’s Listed For Less.

mastermind for sept 4
If there is any doubt that agents are back to work after a very short break in August, one only needed to attend my Mastermind session today for proof. The room was packed. We had some great discussions on everything from agents putting wrong information on data sheets to troublesome landlords to fussy neighbours but the hot topic of the day was about losing listings to other companies at lower list prices.
If you have been in the business for any length of time it is probably happened to you. You have taken a listing and worked like a dog to get it sold. You’ve done videos, flyers, floor plans, spent money on newspaper ads, held numerous open houses and promoted the hell out of it on social media but for whatever reason the property is not selling. You know the price is a bit on the high side and you have spoken to every agent with encouraging words to bring in something….anything. You have even pleaded your case with the Sellers for a price reduction. You have shown the comparables and discussed the showing feedback with the Sellers. But alas, they won’t budge. Eventually the listing expires and the property is immediately listed at a price lower price and you scream out “I can’t believe that Seller, I couldn’t get them down $10K and they just listed for $30K less! WTF??!” To make matters worse, the property sells in a week. Rub salt in your wound and pour lemon juice on that cut. Take heart young Grasshopper. It has happened to the best of us. The best revenge, as my Facebook friends tell me, is to not let it get to you.
So here’s the thing. The Seller knew you were right all along but to reduce the price on your watch would be like admitting defeat. The Seller has to list with someone else to make this important leap down. This is clearly a case of “it’s not you…it’s them”. If there is any Devine retribution in this it is that the Seller probably netted less with the new listing agent. As we all know, getting the price right AND quickly is the best way for a Seller to net the most on a sale.
Recently a similar situation happened to an agent in our office with a condo for sale. Ok, it was listed a little high from the get go but there was some logic to the pricing that made sense. The building was a slow mover and nothing had been sold in a while on top of everything else it was listed in the middle of the summer. A tough time to be selling a condo in any market. Despite all this the agent managed to squeak out one minor price reduction and generated two pretty decent offers both of which were rejected by the Seller. The listing expired and relisted the next day for nearly $50K less. Boom! Sold in a week. Important to note that the new list price was substantially below the two previous offers.
I suppose the lesson here is that nailing that list price is crucial…right off the bat, but don’t go squirrelly if it doesn’t work out for you. When you are in this business long enough and act in a professional way the odds will always work out in your favour.
In a buyer’s market it is often more worthwhile to impress the hell out of the Seller but have the conviction to pass on the listing because you know, even with your best efforts, it won’t sell. Most Sellers will appreciate your honesty and you’ll pick up the listing the next time around. It reminds me of the old saying, something like….it’s better to be the first love, the second marriage and the third Realtor.
mark mclean


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