It can get a bit crazy with all the information out there on real estate and social media. Luckily there’s RealtyLab’s Friday Five to help you wade through all the noise. Each week I pick out the top five stories and put them together in this handy bite sized format. Each week is something completely different. Hope you enjoy it.
Sometimes you have to look outside your industry for ideas and innovations that might be adaptable to the things you do. Check out this post and see if there is any inspiration to be found. I especially like the title…How To Win Over Customers: Lessons From 8 Rock-Star Brands. http://www.fastcodesign.com/3025028/how-to-win-over-customers-lessons-from-8-rock-star-brands#1
One of the best ways to outsmart Google and get some serious SEO juice is to write killer blogs. Ok that might not be for everyone but if you ever thought about blogging then you should check out 5 Questions to Ask When Writing Content from blogging and social media genius @JeffBullas http://www.jeffbullas.com/2013/02/27/5-questions-to-ask-when-writing-content/
And speaking of SEO..It is getting more and more complicated. Luckily we have @Inmannews to explain some SEO strategies to focus on in 2014. http://www.inman.com/next/seo-strategies-going-beyond-google-analytics-to-discover-keywords-to-go-after-in-2014/
Another great post talks about the statistics of social media and what effect they will have on everything we do in 2014. It seems there was a tipping point last year that has major implications for business and brands and it will impact publishing and marketing strategies and tactics in the future. http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
Many people struggle with reinvention whether they are making a small change or really overhauling their life or their business. The thing about reinvention though, is that you get a mulligan, a do-over. You get to start again with a clean slate–only this time with more wisdom. Wouldn’t it be great to do things the way that will make you most successful? Check out these five insights. http://www.inc.com/kevin-daum/5-tips-for-successful-reinvention.html?cid=home1
Hey, in case you didn’t know.. I work at Bosley Real Estate in Toronto. We aren’t just the oldest AND largest independant brokerage in the city, we are also the most tech savvy.
Have you heard the old expression, Nothing is as constant as change? True words to live by. On my morning run I extended my route through an area that I am quiet familiar with but hadn’t really stepped foot into in a number of months. I almost couldn’t recognize the new Liberty Village. I tried to think back to a time before all the tall buildings were there. Before the stores, and restaurants. It doesn’t seem that long ago that this was just a big old unkept field. Like many other neighbourhoods, the pace of change has been unmeasurable. While developers, planners, architects, construction crews are all scrambling to keep up, so to have the real estate agents that have carved out clever little niches to service these areas. Obviously they are the ones who have recognized that a need exists and have taken the time to build a strategy around becoming the expert in their neighbourhoods. It is the concept of “hyper local marketing” to the fullest.
So too have advances in social media and technology, particularly in real estate, changed the way we reach out and build connections with buyers and sellers. This technology simply didn’t exist 10 years ago and if the notion of “nothing is as constant as change” holds true, the way we do business ten years from now is probably going to be even more different. One of the favourite water cooler chats between agents who started 15+ years ago usually starts with “remember when we had tear sheets and carbon paper?” New rules regarding agency, representation and education have come into play and sooner than later we will have a new Condominium Act (as full disclosure, I am the chair of the Condominium Committee for TREB and we are involved in helping rewrite this legislation). It is safe to say that yesterday’s agent is either welcoming these new rules and technologies and trying to adapt or are simply getting left behind.
So, the point of all this is, like changing neighbourhoods, OUR business is in a constant state of change. The information playing field has changed. Once we were the keepers of the information. If you wanted to buy a house you HAD to contact us. Now available properties are as easy to find as a parking space downtown….well almost. Our new role is that of trusted advisor and with that comes a lot of responsibility. What are you doing today to guarantee that you are going to stay out in front of your competition?