Have you heard the old expression, Nothing is as constant as change? True words to live by. On my morning run I extended my route through an area that I am quiet familiar with but hadn’t really stepped foot into in a number of months. I almost couldn’t recognize the new Liberty Village. I tried to think back to a time before all the tall buildings were there. Before the stores, and restaurants. It doesn’t seem that long ago that this was just a big old unkept field. Like many other neighbourhoods, the pace of change has been unmeasurable. While developers, planners, architects, construction crews are all scrambling to keep up, so to have the real estate agents that have carved out clever little niches to service these areas. Obviously they are the ones who have recognized that a need exists and have taken the time to build a strategy around becoming the expert in their neighbourhoods. It is the concept of “hyper local marketing” to the fullest.
So too have advances in social media and technology, particularly in real estate, changed the way we reach out and build connections with buyers and sellers. This technology simply didn’t exist 10 years ago and if the notion of “nothing is as constant as change” holds true, the way we do business ten years from now is probably going to be even more different. One of the favourite water cooler chats between agents who started 15+ years ago usually starts with “remember when we had tear sheets and carbon paper?” New rules regarding agency, representation and education have come into play and sooner than later we will have a new Condominium Act (as full disclosure, I am the chair of the Condominium Committee for TREB and we are involved in helping rewrite this legislation). It is safe to say that yesterday’s agent is either welcoming these new rules and technologies and trying to adapt or are simply getting left behind.
So, the point of all this is, like changing neighbourhoods, OUR business is in a constant state of change. The information playing field has changed. Once we were the keepers of the information. If you wanted to buy a house you HAD to contact us. Now available properties are as easy to find as a parking space downtown….well almost. Our new role is that of trusted advisor and with that comes a lot of responsibility. What are you doing today to guarantee that you are going to stay out in front of your competition?
Happy Friday everyone, I’m going to start off the Friday Five with a cool video that is the latest to go viral. I am the latest convert to the video blogging world but think about how quickly your brand can accelerate with one good video. The guy in this vide has been seen over 2 million times. http://www.youtube.com/watch?feature=player_embedded&v=pii4G8FkCA4 When I watched it I kept thinking to myself, gee, I with 2 million people knew who I was. Heck I would be happy if that number were 2 thousand.
You may not have a 100-year-old brand, but you can be consistent in your messaging and in your brand. Don’t be all things to all people. Don’t change your brand messaging every other month with a new font or the next shiny new app. Be consistent in action, in your website, in how you interact with people, in your marketing, and in everything you do. Consistency breeds trust – and as we all know, we do business with those people that we know, like and trust. Check out these 3 lessons in branding from Inman News. http://next.inman.com/2013/02/3-lessons-in-branding-your-real-estate-business-for-longevity
Some agents have been asking me about Pinterest, so here are the goods. Pinterest is a social image-sharing site that is basically like a virtual bulletin board that allows its users to connect and organize images that are of interest to them. Despite its young age, Pinterest has grown to be the third-largest Social Media Site on the planet and the fastest-growing site on the web today. It is growing faster than Twitter or Facebook did in their infancy. According to Mashable, Pinterest drives more traffic to blogs and websites than Google+, YouTube and LinkedIn combined. That statistic alone tells us this site is worth investing some of your time so read this http://www.thenichereport.com/articles/10-tips-to-grow-your-real-estate-business-with-pinterest/
When it comes to Facebook and Twitter, you’re presented with some pretty clear obstacles. How do you encourage more visits to your page? Even if you get visitors, how long will they stay before something else draws them away? Will users who engage with a status update or other piece of content continue to discuss after an initial post? Social networks have an identity problem. Audience motivations and perspectives don’t always align with the expectations of a brand. Thankfully we have another brilliant post from @JeffBullas http://www.jeffbullas.com/2012/05/29/4-reasons-why-brilliant-communities-are-more-valuable-than-your-social-media-strategy/
I love talking about brand, so imagine my excitement when I came across this little infographic. I think it sums up what we are all trying to achieve in 9 easy steps. Creating any sort of brand is a tough job, it takes a lot of work and time. Your brand has to offer something different and something people want, it basically has to be cool. When creating a personal brand the thing is to be cool. People have to like you for something and you have to offer something people want. You have to be interesting. thanks to @ultralinx for this http://theultralinx.com/2012/05/9-basic-steps-create-personal-branding-strategy.html
In case you are wondering about the rabbits. In my family, saying Rabbits on the first day of the month gives you good luck!