Do You “Own” your listing?
Honestly, I am blown away by the effort some agents put into making sure their listings sell for top dollar. I’ve been a real estate agent for over 20 years and I thought I went above and beyond the call of duty. I made sure I had floor plans, video tours, quality pictures, full colour brochures, etc, etc, but these days, agents (at least the ones in my office) are rolling up their sleeves and chipping in with paint touch ups, cleaning, staging, organizing trades to do repairs, and going shopping for carpets, vases, mirrors, and lighting.
I have several new agents in my office. They are eager, hardworking individuals who are committed to being the best in the business. Their dedication is impressive. One was recently trying to get an interactive three dimensional house drawing loaded to his website so that buyers could move furniture around to see how it would look in his listing. He literally spent hours refining it because he wanted to invite potential buyers to see their possessions in his listing. Even if it was only in a virtual world, the intent was still there. Within hours, his listing, complete with pictures and floor plans was posted to his Facebook page. The next day, another agent invited a bunch of Bosley-ites to help her price a home she was listing. When we all arrived (there were 9 of us), she was busy changing light bulbs and reorganizing the kitchen.
A few days ago I went to look at a house another one of my agents was preparing to list. When I got there, he was sweaty and red faced after spending the last hour moving furniture. He was frustrated because the carpenter was late, and he was stressed about getting all the artwork out of his car before his next appointment. Later in the day, he stopped into the office and I had an opportunity to chat with him. I asked why he was doing so much. It seems clear that the beneficiary of all his hard work is the seller who gets more for their house. Shouldn’t they be doing all the work? His answer was simple. It was HIS listing. He wanted everyone to know that the house he was selling was a reflection of him; his style and taste. He was building his clientele around good, solid properties that were well positioned in the marketplace. Essentially his offering is more than just a house. It is a lifestyle. He wants people to walk into a house and instantly picture themselves in it. He is looking for an emotional connection and at the end of the day isn’t that what you want? He says that “he owns his listings”. They are his to make shine. He is proud of the product he is offering and it shows. It is a remarkable attitude and a classic example of going above and beyond the call of duty.
The views in this post do not necessarily reflect the views of Bosley Real Estate, Ltd, Brokerage.