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June 28, 2011


B is for Business

by mark mclean

Least we not forget, being a real estate agent isn’t just a job, it is a business. In order for it to be successful, it has to be a full-time operating machine with lots of moving parts. That might sound like a weird analogy but if you look at the successful real estate agents in Toronto, you notice that they are not just good at one thing, they are masters of multi-tasking. Like any profitable big corporation, their success lies in how each segment of their business performs. When one department fails, the company is put into jeopardy.

  • The Marketing department is in charge of all print , media, sponsorship and Brand building. 
  • The Negotiation team  works to solve problems between to rival groups (the buyers and the sellers).
  • The Compliance department makes sure that the company has a current operating licence.
  • The Corporate training department makes sure the company keeps its policies and procedures up to date.
  • The Communications department is in charge of managing past and current clients, competitors (other agents).
  • The analysts constantly review and track listed and sold properties.
  • The Social Media department is in charge of keeping the corporate website up to date, and managing other SM assets.
  • The Finance department makes sure invoices are paid.

There is no mystery to success. A good agent  dilgently sets aside the appropriate amount of time for each task each and every day.

Read more from Brokerage A-Z
1 Comment Post a comment
  1. Jun 28 2011

    Thanks, I enjoyed reading this topic.

    I have often said that the work of running a business is different than the work of the business. I would love to read more about each of these departments in further detail.

    Keep writing and I’ll keep reading… cheers,


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