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July 18, 2011

How I Spent My Summer

by mark mclean

Traditionally there has always been some fluctuation in the real estate market. That is why you hear the term “seasonally adjusted”.  It’s generally not a great time to list a house on Labour Day or Easter weekend. Then there is The Christmas holidays between mid December and Mid January.  For most, these are days for relaxing, travelling, and celebrating. But what about  July and August? While there is some business still going on through July, August tends to be pretty quiet so, by all means, take a bit of time off to recharge those batteries but remember that the tail end of August should be used to ramp up for the Fall.

Before jumping into the audience participation part of the morning, I talked a bit about Destitute Dan, a fictitious agent who really didn’t do anything to keep his business going over the summer. He made some good money in the spring and figured that he had enough to carry him through to the Fall market. Dan spent a lot of time at the cottage, worked on his tan, went out to dinner with his friends, slept in, and even found some time to help his parents clean out their garage, but by the end of August Dan was pretty much out of money. The point is that Dan didn’t budget his time very well. He did not invest any time or money preparing himself for the fall market. By Labour Day, Dan was already behind on his marketing, and in a few short weeks, Dan will be behind on his CEU credits, his website will be in need of a serious update….well you get the picture.

We had a good discussion on the things we should be doing, so check out the list above. Got something I missed? let me know and I will add it. The piont to this exercise was to get the agents thinking that real estate is a full time business. Like any job, it requires a strong committment of time and effort for it to pay off. And while the job requires daily attention, we are reminded to view the big picture as well. When there isn’t a lot of homes to inspect, there are other matters to attend to.

 

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