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August 26, 2011

K is for Knowledge

by mark mclean

When I was in grade six, I had the best teacher a boy could have. Creative, helpful and funny, Mr. Aloma made learning easy. At the end of the year he bought each student a book to read over the summer. Every book was different and inscribed with a personal message. I still have my copy of Huck Finn and the message inside was a simple one liner; Knowledge is power. Big words for a young kid and I probably didn’t understand the full meaning of the words until much later in life. But there they are. Knowledge IS Power.

In real estate sales, the good agents don’t just work hard. They have an understanding of what the driving forces are in their market, they are up to date on policy changes, and are committed to bettering themselves. I see it in our company all the time. Some of the best agents make the time to come to seminars, office meetings, and our inter-office Mastermind sessions. They are not content to rest on their laurels. It’s almost as if they have a physical craving to know more. One of the pillars of our company is to offer many opportunities to learn. It is an expensive and time-consuming proposition but, at the end of the day, a smart agent, is a successful agent who rarely makes mistakes.  

Understanding the market is one thing but how much do you actually know about the neighbourhood that you work in? Are you involved? Do you have enough information on upcoming construction projects, schools, libraries, shopping? As they say, being on the street  provides you with a different view of the world then those who view it from their desk. The information that you gain is critical for those who want to show clients they are the knowledge source. So if you aren’t already challenging yourself, make the committment today to know everything. Your clients and your brokerage will appreciate it.


































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































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