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May 25, 2012

The Friday Five for May 25th

by mark mclean

Is it Friday already? That week seemed so short. Oh, wait, it was short. Nevertheless, here is this weeks delicious Friday Five. If this stuff doesn’t make you a smarter, better real estate agent, I don’t know what will.

Least we not forget the other social network…LinkedIn. It is one of the biggest business social media platforms. While it stands in the shadow of Twitter and Facebook, it is still a very powerful tool. So if you need a refresher course, here it is.

What was once considered a trend has become a way of life – and now the way we do business. Check out this infographic on The State of Social Media. Still thin it is a passing fancy?

Part of the success I have on Twitter is due to my headlines. If you just post something like “check this out” and a link, very few people will click through. You will have much better success by making your headline interesting. So here is a little post on coming up with the goods.

Recently, IBM conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years. Why? Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.  That will make their organizations more competitive and better able to adapt to sudden market changes. Not exactly sure if this has anything to do with real estate, but it is clear that the main focus of the article is to prove that you should be using social media to engage with your audience.

We are going mobile! Check out why having a mobile website will be even more important in the coming years. This is a cool infographic.

Finally one quick note about Summify. If you are using it to get ahead of everyone else, get out the kleenex. Summify is no more. Twitter bought Summify a while back and is now shutting it down in favour of something called TwitterDigest. You can read more about it here.

Have a great weekend and Happy Reading!

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