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June 1, 2012


The Friday Five for June 1st

by mark mclean

In my family we have had a tradition for as long as I can remember to say “Rabbits” on the first day of the month. If you were the first person to say it you got good luck for the whole month. The tradition got a bit out of hand. Sometimes I would call my mom up in the middle of the night and yell RABBITS into the phone. Well this being the first of the month I just want to shout our to everyone…RABBITS!  Hey, I need all the luck I can get. I have been talking about Social Media and Technology for such a long time now because I really do think it is going to change our industry dramatically in the very near future. I am putting it all on the line right and as some of you may know I am running for the Toronto Real Estate Board’s Director at Large. Voting starts on-line today through to June 6th, so if you are a part of TREB, don’t delay, vote today. It’s simple. Well, without further delay, here is this week’s Friday Five.

5 Ways to Become Valuable to Your Social Media Audience.

Here’s an idea…Give away a little bit of yourself. When you give just a bit of yourself, whether that’s information, your time, products, or even services, the end result can be quite rewarding. When your audience sees that you are willing to share your knowledge and be receptive and open to their thoughts as well, a trust begins to build and two-way dialogue opens up.

Why It’s Important to Say “Thank You” With Social Media.

An old post but still relevant today. Social Media experts place significant value on positive word-of-mouth to cultivate a favorable association between customers and their product or service. In fact, any social media marketing campaign’s success relies mostly on one person passing on the information to another person to create that much-anticipated hype over the product or service.

What kind of Social Media Hero are you?

Now that social networks have moved online, nearly every industry needs a hero: someone who can deal with customers and information in seemingly superhuman ways. All communications professionals deserve a new title to go with their added responsibilities, but let’s face it, some of the titles sound made up. This delightful infographic explains the difference between a social evangelist and an online ambassador. And yes, those are real jobs. Check out this Infographic.

How to be a better follower

We all hear so much about how to get more followers on Twitter and how to use it to make money. Those things are well and good, but Twitter is a two-way conversation. It is just as much about following as it is about getting followers. Being a good follower starts with why you choose to follow someone on Twitter.

Do you know about the upcoming Tech conference in Toronto sponsored by the National Association of Realtors?

Please consider marking down this coming June 5th for the NAR Tech Edge Event being held in Toronto (actually Markham). read all about it here and hope to see you there.  One of the sponsors of the event is “Jugnoo” who spoke at yesterday’s Social Media and Tech Mastermind. You can find out more about them at

Have a wicked weekend.



2 Comments Post a comment
  1. That’s a funny story about saying “rabbits” to people.

    Thanks for the great reads, Mark! As always, you deliver good quality stuff.

    Good luck running for TREB!

    • Jun 4 2012

      Thanks Aaron. Wish YOU could vote. I need all the help I can get.


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