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November 2, 2012

The Friday Five for November 2

by mark mclean

I took a week off last week, but never fear, I’m back with bigger and better links to some great stuff on branding and social media. Hope you will have a look.

We live in the age of the “camera in everyone’s pocket” and with more  than 2.5 billion camera phones in use we are entering a new dynamic era around  image creation and content. So how can we use pictures to our advantage? Check out this great story from @JeffBullas

Only six years ago, marketers were struggling to understand the importance of social media, and in fact most were still wondering if engaging on social platforms was even worth their time.  Of course, far fewer platforms existed at the time, and their interfaces were not nearly as sophisticated.  After the explosion of Facebook and Twitter, however, marketers have had only one question on their minds: how does a brand become social, and how does being social help a brand’s bottom line? Thanks to @bluefocus

And while we are on the topic of branding, it should be noted that  maintaining a brand is not easy and it is a delicate balance of both art and science. In the digital age, your prospects have choices so what you say, do and stand for matters much more now than any other time in our history. Time to read  a little something on preventing brand suicide. From @12most

Content development can be a complicated, time-consuming, and expensive proposition. Don’t have time to devote to blogging or Facebook. Consider developing content in other ways. @markwschaefer has some other ideas for creating content.

Finally, it’s great to write awesome posts, but completely meaningless if no one reads them, so check out this seven step plan to go from zero to hero. I have to be honest, some of this stuff is completely over my head so I will continue to research these steps and report back to you.

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