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November 16, 2012

The Friday Five for November 16th

by mark mclean

Happy Friday. This is my first week back from The National Association of Realtors Convention in Orlando. My brain is brimming with awesome ideas. The great finds I found in this Friday Five were discovered while I was attending NAR so they have a little extra importance. Have a wicked weekend.

Internet addictions — especially to social media — have been well documented. And the truth is, we’re feeling like we might have a touch of Facebook addiction. As it turns out, receiving and answering a notification results in a hit of dopamine, a chemical neurotransmitter associated with the motivation and reward response in the human brain. Dopamine is also released in high quantities when we consume drugs or have sex. Social media notifications can have the same addictive effect. Well that pretty much explains everything!

Did you know that over 90% of Bosley Agents have a LinkedIn account? Wow. That’s all well and good but you also have to know how to work it to your advantage. Check out these top 10 tips on how to have a successful LinkedIn account.

Oh, I just found my perfect job….Social media whisperer. Content management is the new advertising. Writing is the new skill marketers need to excel in. Involving people is the new business goal. No wonder Social Media Whisperer is the latest job description in the marketing field. Awesome post from @Coskills

What is commoogling? It’s a concept honed by Martin Shervington. It is community building or tribe building in your online life specifically on Google+. It’s also fun to say. Hey, by the way, are you Commoogling?

What does Google say about real estate searches? I thought you would never ask. In an era where search is trying to be social (think Google and Google+) and social is trying to be search, you need to know what Google has up its sleeve.  Speaking at the National Association of Realtors’ annual Conference and Expo, a Google exec seemed intent on winning over any skeptics in the room who might still be spending a significant portion of their marketing and advertising budget offline.


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