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January 25, 2013

The Friday Five for January 25th, 2013

by mark mclean

hAssembling the Friday Five is one of the weekly chores that is the most fun for me. There is a lot of great articles out there, so it is a lot of work filtering out the garbage. I do A LOT of reading. It occurs to me that there is a lot of white noise out there and it is becoming increasingly hard to block out the people who post stuff just for the sake of increasing their Klout Score. In the end, the focus on the Friday Five is to find the five good things that Realtors can use to help their business. PERIOD! The articles I post aren’t just about social media and technology. I like to post stuff on blogging AND branding with the hopes of helping you create valuable content which in turn will drive your business. I believe that having an active social media presence is important but it is not a guarantee that you will be successful. The true way to being a successful agent is through HARD WORK. So without further ado, I present the first Friday Five of 2013.

Content marketing is a simple phrase. It involves just two key elements. “Content” which can be articles, videos and images in all their various  multi-media formats. “Marketing” which means taking that content and letting the online world  knows it exists. In essence it is implementing strategies and tactics of making  your ideas spread. As usual, @JeffBullas provides us with 6 tips on marketing your content.

This article puts Social Media in its place. Is the hype of social media failing business or is poor strategic planning to blame? It’s probably a little of both. It’s kind of like having high expectations for a movie and then realizing that maybe the critics were wrong as the credits roll. Social media has its place in business, but it can’t sustain or revive a business with no other effort on your part. I especially like this bit….Stop thinking of social media as a connection to customers. It’s actually a tool for connecting to customers. Thanks to @Steamfeedcom for this. Read the whole post here.

Came across this one today that really drove home the message that buyer behavior has changed and it has affected our role as sales people. Check this out…new insight into buyer behavior challenges the conventional wisdom. According to the study, customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. More accurately, 57 percent of the sales process just disappeared. What do you suppose you could do with that information that a lot of other realtors don’t know exists

This year I am going to concentrate on doing more video and I hope you are too. So, how am I going to make sure I do it right and avoid a big blooper reel? Start here, with the beginner’s guide to social video.

I’m not sure how I stumbled onto this one but I found it very insightful. Agents ask me how they can convert people they meet into buyers or sellers. This might help you build your networking skills.

Have a great weekend everyone!

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