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February 8, 2013

The Friday Five for February 8th

by mark mclean

friday 5 feb 8This one comes from Forbes Magazine. It is interesting to me because we talk a lot about content. Everyone says content is king but the reality is that just because you might like the content doesn’t mean your customers will like it, so make sure the content is worthwhile. “In an era where every brand is a publisher and a content creator, you must have a point of view and a compelling voice. You have to know how to tell a story,  youhave to  learn how to draw a reader in. The biggest mistake companies make is not thinking about their reader first. There’s still the corporate voice –and the CEO loves it, but the customer doesn’t. You have to create content the customer will thank you for.” http://www.forbes.com/sites/dorieclark/2013/02/08/the-content-revolution-why-all-marketers-must-become-journalists/?ss=cmo-network

And in a related story, here is one that considers a ” one-off’ approach to content vs ” continuous story telling”. What approach would you use? http://www.huffingtonpost.com/janet-balis/content-marketings-revolu_b_2641234.html

While we are on the topic of blogging and creating content, check out this post. It is about making sure your blog gets picked up and shared. That’s the end goal after all. http://dashburst.com/maximize-blog-shareability/

This one from @coskills is fantastic. We all assume that our buyer or seller packages should be jammed full of our successes. It is our “resume” in many ways. Take a look at these awesome “un-resumes” that actually are way more persuasive. Do you think you could think this far outside the box? http://communicateskills.com/2013/02/07/interactive-resumes/ click on the youtube video and the slide share, they are particularly awesome.

Do you think Facebook is the enemy? It’s not. In fact, if you are trying to build a bigger following you should read this. Facebook specialist Allfacebook.com states that for them Facebook fans are twice as effective as an email list. Their reasoning?…that email is now full of “spam” and 50% of all Facebook users log in every day. Nuff said! Read more at http://www.jeffbullas.com/2011/09/09/20-ways-to-increase-your-facebook-likes-and-engagement/#hKHqyQh4vITxQmUu.99

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