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April 5, 2013

The Friday Five for April 5th.

by mark mclean

friday five for april 5Happy Friday Everyone. I’m excited by this week’s Friday Five which is all about BRAND, Marketing and getting the real estate word out there, developing trust and of course…the little black dress.

As the saying goes…there is more than one way to skin a (insert animal of your choice here) just as there is more than one way to solve the marketing puzzle. The methods listed can range from the very simple and traditional to the more esoteric. Virtually any budget can be accommodated using these techniques to get a company or personal brand established and to attract as much business as possible.

Check out this interesting post from Katie Lance about the bygone days of real estate marketing when we were limited to bus stop benches and newspaper pull-outs. Real estate is fully online, and going social.

There are lots of success stories and case studies documenting business success through Twitter. Taking from those successes are the following tips to leverage this platform for your business.

Are you wondering how to influence potential customers and prospects? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Ummm… you need any other reason to start blogging? Yeah, I didn’t think so.

And speaking about blogging and trust, this one is not just for the women in my life. Social Media is a trusted media today, it’s not a fad. Today it’s as necessary in a brand manager’s marketing mix as the little black dress is in any womans wardrobe. But the similarities don’t end there. Hmmm…this sounds interesting. Thanks to Anna Rydne and @coskills for this.

As usual I value the imput of my readers so if you have anything to add please let me know. I am SO available it isn’t funny. Find me here;

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