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April 26, 2013

The Friday Five for April 24th

by mark mclean

Friday 5 for april 26No question, the business of Real Estate is changing at the speed of light and I sometimes wonder if by the time I’ve researched an idea or platform, something better has come out. Am I just playing a giant game of “catch up”?  Over the last 5 years there has been an explosion of articles and posts written about social media, blogging and technology developments. Let’s face it, it would be next to impossible to wade through all the content.  So, each week,  in my little corner of the world, I offer up the articles that I find interesting and put them together in the Friday Five. I hope it helps you be better at whatever it is you do!

I stumbled across this one through my LinkedIn news feed and, while it is not tech or social media specific, there are many take aways that could be applied to our business of Real Estate. Check out the eleven concepts on becoming a better leader.  They are especially relevant if you substitute the word leader for Realtor…or manager… or baker….well you get the picture. This one is from Dave Kerpen author of Likeable Business. http://www.linkedin.com/today/post/article/20130128162711-15077789-11-simple-concepts-to-become-a-better-leader?trk=mp-details-rc

 It’s much easier to market your business when customers readily associate a face with your brand. Many companies, from Apple to Zappos, have drawn success from their leaders’ knack for capturing the public’s attention and inspiring new schools of thought in their field. Today, business owners have an array of options for getting in front of potential customers. The Web and social media have opened up new avenues to share expertise and reach people of influence. This is a great article on building personal brand from @inc http://www.inc.com/guides/2010/05/build-your-personal-brand.html

If you thought Pinterest was for looking at pretty pictures this infographic should change your views dramatically. Put side by side, which platform is better….Pinterest or Facebook? While Facebook gets more traffic, Pinterest beats out Facebook in the other major metrics. Lesson? It might be time to think outside the Facebook box. Thanks to @RWW for this   http://readwrite.com/2013/04/17/social-networking-for-marketers-pinterest-crushes-facebook-infographic

Love this one from @jeffbullas. Some might call me a Twitter Jedi, others might say I’m just annoying and plugging up their feed, but what ever I’m doing, it seems to be working. My blog is hitting numbers like never before. Twitter may not be the answer to your lead generation prayers but it certainly can’t hurt if it is used right. I love this quote…The principles of a coherent marketing strategy should not be discarded because  social media mania has turned your brain to mush. Twitter in the right hands  with the right plan and approach is a very sharp marketing tool. Works for me.
http://www.jeffbullas.com/2011/06/27/how-to-create-a-twitter-marketing-strategy-that-rocks

I liked this one from @B2Community on LinkedIn invitations. Over the last year I have received at least a hundred invites to connect on LinkedIn. The problem is (and I’m guilty of it too) is that they use the generic greeting message. You know the one…. I’d like to add you to my professional network. Boring. From now on, I’m going to reach out to people with a personal message or link. I will let you know how it goes.  http://www.business2community.com/linkedin/your-biggest-linkedin-mistake-can-be-easily-fixed-0466848?goback=.gde_3754448_member_233121144

Have a great weekend everyone!

mark mclean

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