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October 4, 2013

The Friday Five for October 4th

by mark mclean

friday 5 for Oct 4After a brief break, RealtyLab’s Friday five is BACK. There is a lot of information out there to digest so I pick the top five articles, with a decidedly tech edge, that I feel will help build your real estate business.

Up until now, there’s been no real data on using social media to help your sales. Time to check out this latest report on the impact of social media.The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. BINGO! http://www.forbes.com/sites/markfidelman/2013/05/19/study-78-of-salespeople-using-social-media-outsell-their-peers/

Customer service is at the core of effective social media marketing. The beginning of effective customer service is listening to your customers and prospects, but more than that, it’s showing that you’re listening by responding. Even further, it’s responding in real-time that delivers the message of responsiveness, authenticity, priority and that the your connections are important. http://www.steamfeed.com/customer-service-is-sales-in-social-media-2-examples-and-3-tips/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+steamfeedcom+%28SteamFeed%29

It’s time to rethink social media in marketing. Why, you might ask? After all, you’re gaining traction. Your Facebook page has millions of likes and your team says engagement is at an all-time high. Your analytics dashboard says “viral conversations” on Twitter are generating heaps of positive sentiment about your brand. What’s not to like? The dirty little secret is that social experts know that just getting likes, shares and engagement isn’t important for most businesses. Great article from Howard Pyle of IBM. http://adage.com/article/ibm/dirty-secret-social-media/244377/

WOW….Mind Blown! By year-end 2013 there will be some 2 billion active smartphones and tablets in the world, and they will outnumber PCs by a significant margin. The proliferation of these gadgets is happening right under our noses, but many analysts still underestimate mobile device diffusion, and the flow-through effect on usage. http://www.businessinsider.com/mobile-centric-media-audiences-2013-9#!

It’s one thing to dump, I mean share, your unique content on your social media sites but if you want to truly see good results, it may make sense to figure out WHEN you should be sharing. When IS the best time to tweet on Twitter, post on Facebook, and email newsletters to reach the most people? Let’s find out. http://www.fastcompany.com/3018656/work-smart/a-scientific-guide-to-maximizing-your-impact-on-twitter-facebook-and-other-digita

mark mclean

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