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April 1, 2014

Prospecting In The Future

by mark mclean

This has been a brutal winter in Toronto. Not only did we get hit with an ice storm and then successive snow storms that left the sidewalks covered and dangerous all season long, we had extraordinary low temperatures. As a running addict, this is not good news for me. Sure, the stationary bike is ok in a pinch, but to really feel the burn of a good down to earth workout, please… just let me lace up my runners and hit the street. Two years ago I clocked over 1000kms. Last year in excess of 1300km. This year I basically suck. While I have found a couple of opportunities to get outside it’s only now that I can get out and really “get some miles on”.
Last year I also wrote a ton of blog posts on how running and prospecting required the same amount of effort and determination and, quite frankly, I thought I had run out of comparisons…until today. Having been relatively dormant for the last three months has been hard, but today I managed my longest run of the year and I can only assume it is because I haven’t forgotten the principles of running.
It should come as no surprise that prospecting is meant to achieve real estate success and longevity by adding qualified people to your database, then connecting with them and staying top of mind. Imagine filling up a huge bucket with potential and past clients. At some point you just can’t jam anymore names in the bucket. But that’s okay. If the bucket is big enough you may never have to add to it again. But here’s the good news…when business slows down you have the skills, experience and wherewithal to start filling it again. Easy peasy. The habits that you develop early on in your career will allow you to turn it on and off seamlessly.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and Director at Large for the Toronto Real Estate Board.

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