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April 23, 2014

Communication Equals Clarity

by mark mclean

It’s mid April and the election is closing in. The polls open next week and remain open until May 5th. As we get closer, the seriousness of the election stays at the top of my mind. The Toronto Real Estate Board is, after all ,the largest association of Realtors in North America, and as such there is a responsibility to lead with authority and clarity.
Last week I was asked, along with a few other candidates, to say a few words at the monthly meeting of the West Metro Realtors Association. This group was founded well before TREB came around. In fact it was formed so that Realtors could get together and talk about their listings. It was MLS before there was MLS.
Standing before the group I asked a very simple question which I will also ask my readers today. Go back in time and think about all the real estate transactions you have done during your career. Now pick out the ones that went perfectly. They should be the ones where both the Seller and the Buyer got what they wanted and you and the other agent worked seamlessly and productively. The transaction was negotiated without any hiccups and nothing was left to chance. I believe that the common thread that weaves through all these transactions is communication. Frankly it is not only the key to a healthy transaction, it is the key to any relationship whether it be personal or business.
It is this function that I believe strongly in and one that I will strive to build and maintain while working at the board. This past year as the chair of the Communication Committee I learned some valuable facts. TREB, with its nearly 40,000 members, has a remarkably engaged members. Statistics show that between 7,000 and 8,000 people log into MLS a day, open the Across The Board newsletter each month or attend the annual RealtorQuest. Statistically speaking that is a pretty high percentage of engagement. Of course it can always be better. If the content continues to foster greater discussion we are on the right path.
First and foremost I am a Realtor. I love my profession and believe that we offer a valuable service to the consumer. I want to find more ways where the Realtor can help Buyers and Sellers.
“Let’s think big and think together”.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and Director at Large for the Toronto Real Estate Board and is currently a candidate for TREB President Elect in the upcoming Spring election.

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