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September 23, 2014

Mission Possible. The Ultimate 12 Week RE Sales Contest. Task 3. Get To Know Your Product.

by mark mclean

Welcome to Task Three. For those playing along at home, here is a quick recap. I am running a fun little contest in my office to help agents get more business. The tasks are meant to be engaging, easy, and above all…fun!

In the first task, I asked agents to be present. The office is the epicentre of the real estate world ( or at least our small part of it). Everything happens there. So I encourage everyone to show up at the office as much as possible. In my office there are lots of reasons to be present. Duty day is something you don’t want to miss.

In the second task, I asked agents to make themselves be known by sharing articles on Facebook, LinkedIn and Twitter. With every article they share they are encouraged to write two little lines of text explaining why the article is important to their friends, acquaintances or clients.

Today’s task is about knowing your product. So to get points you need to get out and see as many houses as you can each day and then let people know that you saw them. As an example, today you saw three houses in the area you work. Write a post about what’s available. Something as simple as….”Home touring today. Everything from run down duplexes to a spectacular new build. Yonge and Eglinton has something for everyone. If you need more information, please call me anytime”. Boom. Simple. Inspect or show a property and earn a point. Do your own open house and earn 2 points.

My office is having a blast with this contest and has spurred on a couple of great side bets. Of course, the contest is about engaging yourself in your business. Each task earns points but the person with the most points may not be the one with the most sales. That’s the beauty of it. It ain’t over till it’s over and everyone has a solid chance of winning.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

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