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December 10, 2014

Mission Possible, The Ultimate 12 Week RE Sales Contest. Task 9. Make A Video

by mark mclean

The task of the day is going to require you to really work outside your comfort zone, but as they say…No guts, no glory. Not everyone is going to immediately take a shining to this task because putting yourself in front of the camera is often uncomfortable especially if you’ve never done it before. Today, the mechanics of making a video could not be more simple. If you have a smart phone, you can make a video. What you say, how you say it and how you “perform” is another story so you have to be prepared to try different things. If you’ve been reading my blog for a while then you know I have mastered (more or less) the art of videotaping myself at the tail end of my runs. While I’m usually all sweaty and out of breath, I think I pull it off because I go over the script in my head for my entire run so when its time to roll camera I’m as prepared as I need to be. Check out this video I did on behalf of my office. Its a little bit more produced and in an office setting.

The point is that video offers a unique differentiator. Have a look around at other realtor websites and see who has video bios anywhere on their site. It is rare. Videos serve one single purpose….they give members of the public the opportunity to meet you BEFORE they meet you.
A perfect video should be about one minute long and contain three key ingredients. Tell them who you are, what you do and how you do it. If that’s too involved or complicated then how about just telling people who you are and why you love selling real estate. It can be as simple as that. It might take you a few tries to get it right but trying is the operative word here.
Once you learn to relax in front of the camera you can expand your repertoire. Try setting up a tripod and tape yourself talking about neighbourhood events or film local attractions. Here’s one I did last year at the Sam Smith Ice Trail in Etobicoke. I used a very simple program called Videolicious to take the video right from my iPhone. You can download it for free at the App Store. Its pretty basic but the quality is decent given that I did it in one take.
Don’t forget to have fun!

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

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