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April 21, 2015

What’s My New Tattoo Say?

by mark mclean

Ok, before you start wondering, I don’t have any tattoos. At least none that I will admit to. But if I did, I would want to make it memorable. It would have to have meaning, after all, It’s going to be with me for a while. There are a couple of phrases in my life that I use a fair bit. The first is “never give a job to someone that you aren’t prepared to do yourself”. That one came from my grandfather. The second one is “play the long game”. To me this one has a great deal of significance. It kind of puts everything in perspective. If you have lofty goals you need to put a plan together. Rarely does someone have an idea that becomes an instant hit. Even the people who are known as overnight successes got there by planning. It’s never luck. The saying reminds me that the things I do today may not pay off right away BUT will contribute to my overall success.
So here is another phrase I’m going to add to my list. “Move the Needle”. Sure, its similar in nature to playing the long game but I feel has more teeth…more direction. Think of it this way, every morning you wake up with a goal to make minor advances to various aspects of your life that will, essentially, help you achieve ultimate success.

For example, you want to be the top agent in your neighbourhood within 5 years. That’s your long game. You have already made a plan on how to get there. Visit open houses, send flyers or newsletters, get known, door knock, prospect, and create a business Facebook page, etc, etc. The next thing that should be on top of your mind when you head into work is to think of something that you are going to do that will get you that much closer to your goal. For instance, you have decided that part of getting known in the neighbourhood will require you to send out a monthly e-newsletter to your prospects. So to move the needle for the day you are going to talk to a local retailer and ask if he wants to include a coupon into your newsletter. What I’m trying to get at is a thought process that asks you to make minor, and positive, tweaks to your daily plan. That’s “moving the needle”.
I have a lot on my plate in my professional life. So everyday I come into work with the hope of achieving three goals each day; create one good piece of content for our company, do one thing that will advance my office and the agents that work here, and finally, consider new ways to better the overall health of the Toronto Real Estate Board. Seems simple enough.

mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.

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