ABOUT MARK MCLEAN
As a 25+ year veteran of the real estate industry in Toronto Ontario, I have seen the evolution, success and eventual of many companies all trying to become dominant players in a highly competitive business. The landscape of our business is changing rapidly. In the early days it was broker centric, then it became agent centric and then consumer centric. Today, it is clear that the pendulum is swinging back to the brokerage as agent support in helping grow a solid book of business is the key to longevity.
Property.ca is ahead of the curve in many ways. While only a few years old it has created one of the most innovative digital platforms in Canadian real estate. The search functions and customer engagement are creating high quality leads and our custom CRM systems are keeping agents and their clients connected.
Throughout my career, I have paid particular attention to what works and what doesn’t. I am a visual person who recognizes the abilities of great brands and what they can accomplish given the right tools. Picking up on visual and social clues has helped me spot and develop trends in an industry that is under constant evolution.
I am the Past President of the Toronto Real Estate Board (the largest real estate board in the world) , and currently a sitting Director at Large at the Ontario Real Estate Association. I have chaired the Condominium , Communications and finance Committees, and sat on a number of task forces. I believe that involvement in organized real estate is the key to understanding trends and direction, and I hope to contribute to the overall development of the industry as a whole.
I would love to hear from you. If you want to comment on my posts or just say hi, simply shoot me an email. firstname.lastname@example.org