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Posts from the ‘The Friday Five’ Category


The Friday Five for October 18th

Friday 5 for oct 18Happy Friday. I hope everyone is having a blast with the Fall market. It has been busy around here to say the least. That’s my excuse for getting this week’s Friday Five out anyway. Also my phone won’t stop buzzing.

No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you. Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you’ll have all the information and experience behind you to help inform your decisions.

Are you pinning your content on Pinterest and forgetting about it? Here are some tips on how to keep the momentum going on pins to get more repins and ultimately, more blog traffic.Try these tips to help grow more synergy between your blog, Pinterest and the rest of your social media presence. If you’re pinning and ignoring your pins, you’re missing an opportunity to cross promote your content and build more followers.

Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience. Learn about how any business can become a media outlet here.

Blogging has changed! We are witnessing the biggest revolution in publishing since the Gutenberg press was invented over 570 years ago. Many blogs are transforming into online global magazines that measure readership in the tens of millions every month. Most blogs provide information that is targeted to a certain interest group or niche whether that be politics or technology. Almost all of these blogs started from humble beginnings and a passion about the topic.

Just as social media optimization is getting more and more important for digital marketers, social media is gradually becoming central to the strategy of e-commerce companies. Focusing only on search engines is not enough – on an average people spend 23% of online time on social media websites. Not promoting your products on social media is a big mistake.

mark mclean


The Friday Five For October 11th

friday five for oct 11

If you are Canadian, you are about to begin the Thanksgiving Long Weekend. Gobble gobble. Time to head north and close up the cottage or pack up the boat, or maybe just prepare for the traditional turkey dinner. Whatever your plans, I hope that you will find a few moments to check out this week’s Friday Five. Enjoy.

Pinterest is all about creating powerful images that reach people in some way or another. When Pinterest users like images, they tend to share them, re-pin them, and leave comments. That’s going to draw traffic to your Pinterest account, and ultimately, your site or blog.Check out these 4 tips to help you rock those Pinterest boards.

Blogging is many things to many people and the personal blog is only a recent invention. It is younger than the mobile phone and the personal computer… in fact it has been with us for less than 15 years. In essence the blog is the digital version of a diary, a magazine or even a newspaper. It allows people to document their life, their passions and their interests. Check out the top 4 reasons why people blog then look at 3 of the most successful blogs to date.

I attend a few real estate conventions every year and have a chance to listen to a lot of “pitch men” selling various goods or services. The ones that stand out are the ones that have great take aways. Just thinking out loud here but do you think you could empress a buyer or seller if YOU had a cool media kit to hand out?

The elevator speech. It’s an interesting, compelling speech about oneself, one’s business or skills, and which is possible to tell under a minute: the time it takes to ride the elevator to one’s floor along with someone important. Here are five tips to perfect it.

Do you want more traffic to your blog? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+. Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t. Maybe you should look at this post and start generating huge traffic today.

mark mclean


The Friday Five for October 4th

friday 5 for Oct 4After a brief break, RealtyLab’s Friday five is BACK. There is a lot of information out there to digest so I pick the top five articles, with a decidedly tech edge, that I feel will help build your real estate business.

Up until now, there’s been no real data on using social media to help your sales. Time to check out this latest report on the impact of social media.The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. BINGO!

Customer service is at the core of effective social media marketing. The beginning of effective customer service is listening to your customers and prospects, but more than that, it’s showing that you’re listening by responding. Even further, it’s responding in real-time that delivers the message of responsiveness, authenticity, priority and that the your connections are important.

It’s time to rethink social media in marketing. Why, you might ask? After all, you’re gaining traction. Your Facebook page has millions of likes and your team says engagement is at an all-time high. Your analytics dashboard says “viral conversations” on Twitter are generating heaps of positive sentiment about your brand. What’s not to like? The dirty little secret is that social experts know that just getting likes, shares and engagement isn’t important for most businesses. Great article from Howard Pyle of IBM.

WOW….Mind Blown! By year-end 2013 there will be some 2 billion active smartphones and tablets in the world, and they will outnumber PCs by a significant margin. The proliferation of these gadgets is happening right under our noses, but many analysts still underestimate mobile device diffusion, and the flow-through effect on usage.!

It’s one thing to dump, I mean share, your unique content on your social media sites but if you want to truly see good results, it may make sense to figure out WHEN you should be sharing. When IS the best time to tweet on Twitter, post on Facebook, and email newsletters to reach the most people? Let’s find out.

mark mclean

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