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Posts from the ‘The Friday Five’ Category


The Friday Five for June 28th.

friday 5 for June 28 Hey Everyone, just because the kids are out of school and you are thinking more about cocktails on the dock, doesn’t mean you can just postpone the most important ‘read” of the week. Think Mobile, and bring that phone or tablet down to the water so you can check out all the interesting posts I’ve assembled here today.
Whoa, this is an interesting post about internet trends. What immediately is facinating is that people are using Facebook less and Youtube more.

Unless you’ve been pulling a Rip Van Winkle and sleeping for the least 5 years, there has been a significant cultural shift in how consumers absorb content. In fact, if you’ve been sleeping you might be wondering what exactly I mean by content. I would simply describe online content as a type of media that communicates a message to your audience via the web, it can be in the form of text, visuals, audio or video. With brands turning to content publishing, they now can control the flow of information.

Do you “get” Google+? I’m starting to, but it has been a bit of a journey. Here is a great website and post that will hopefully explain it better than I can. Lots of video and links too.

YouTube is a great way to introduce your company to your market, entertain and interview people in your industry amongst many other uses which are only limited by your imagination. What is great about online video?

This one is really cool. Create a custom Google map that you can add to your listings showing all the places of interest in the neighbourhood. I’m going to try it out and show you the results.


The Friday Five for June 14th.

friday 5 for june 14Time to get back to the basics with this post about creating a plan, A marketing plan that is. A marketing plan is something that every business needs to have in place; no matter how big or small. Many entrepreneurs are hesitant to create a marketing plan because they simply don’t know where to start.

If anyone could find a way to connect Gollum, from Lord of the Rings, with someone (something) that has a handle on personal branding, its @coskills Anna Rydne. Check it out

Here is a great one from @MindaZetlin. Every successful business is built on relationships. That old cliché, “It’s not what you know, it’s whom you know”–is perfectly true. Here is a great article on becoming a masterful relationship builder.

The ability to set a revenue goal and turn that number into reality is one of the most empowering feelings as an entrepreneur. It comes from the confidence in your ability to not only sell prospects on buying your product or working with you as a consultant, but generate the leads that bring those prospects to your door. Here is a great post on getting leads.

Finally, since we know video is king of content, you should know how to get people to your website from your youtube channel. After reading this you will be all-powerful!


Friday Five for May 31st

friday five may 31Why are Friday’s always so busy? Well it occurred to me that everything I didn’t get done during the week has to get done today and I suppose I’m a bit more productive when I have a deadline. Anyway, I’m thankful that I get to check out interesting stuff during the week and then simply cut and paste it to The Friday Five. So without further ado….I present the top finds for the week. Enjoy.

Content is King, right? That’s what we all hear but how do we keep up with creating content, marketing, tweeting, engaging, accounting, and having a life on the side? It’s all about finding the right content sources. Think of yourself as the funnel where you source only the best content that’s available in your niche thus becoming a resource yourself without having to “rewrite the yellow pages”.

A blog provides the perfect platform to write, post photos, embed videos, receive comments and with the rise of the social web, the blog is providing the foundation and pulpit for people to spread their ideas and showcase their expertise. So why has the blog resonated with people and why do people blog?

Blogging is good PR! When you start blogging and give it 12 months of consistent writing, good things start to happen. You become confident and assured that you have something to say. Your writing improves, you gain voice, and you may even make the jump from personal to professional blogger.

Managing a Facebook brand page takes time and effort. Just creating a page won’t help you reach your marketing goals. But it turns out, there are some super simple steps you can take to start gaining traction for your page. So simple, in fact, that many people miss them. Don’t let your page linger in obscurity. Take a few minutes each day over the next couple weeks to carry out these 16 easy steps.

Are you an influencer? One of the big focuses in social marketing today is influencer marketing. The idea being that if you can get one person to tell something to their large audience, their audience will listen. For organizations this is seen as less effort and potentially high response.

mark mclean

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