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Posts tagged ‘blogging’


Steal This Meeting. Effort vs Impact

meeting feb v2

I would be the first to admit that some of my Tuesday meetings are a complete flop. When you factor in holidays, summer schedules, sick days and bad weather, I conduct about 40 meetings a year at the Bosley Real Estate Queen West office. I will admit that a few of them are pretty bad. Once I had no idea what I was going to talk about so I hired a magician. I told the agents that he was an internationally acclaimed real estate speaker. I had them believing that for about 2 minutes. But at least we had a blast. Some meetings, like this one….well, I feel like I can put it in the “win” column.
This week’s meeting was all about figuring out where to spend your marketing money. When I do yearly reviews I always ask the question…What are you spending money on? What’s working? What’s not? I got this idea to create a visual representation from the Agent Reboot Conference I recently attended in NYC. First, I drew a chart. The horizontal line represented the effort from easy and cheap to expensive and hard. The Vertical line represented the impact your idea would have from little impact at the bottom to high impact at the top. Then we started naming off things we spend our money on and placed them on the chart in the appropriate spot. It’s a bit arbitrary because something like a PR campaign might be really easy and inexpensive for one agent and the complete opposite for others so I asked the person with the idea to figure out where to place the dot. Ultimately we came up with 30 things. If we had more time I’m sure we could have come up with another 30. What I hoped would happen was that a group of things would emerge as being inexpensive and high impact…and thankfully that’s what I got. Whew.

Later I was thinking that this would be a good exercise for individual agents to do since they all have different skill sets. What do you think? Are there any other things you would add to the list that I missed? Where would you place them?

I’m not sure if it is just my rambunctious crowd but when we do exercises like this they often lead to some interesting remarks and hilarity so, to all the managers out there, have some fun with this one.

mark mclean


The Friday Five for January 10th, 2014

friday 5The Friday Five is back by popular demand. Seriously though this one of the posts I liked doing the most. Researching the articles really helped me keep connected to the digital age that I have completely embraced. Hope it can help you too.

Not that long ago, someone, whose name shall remain nameless, (you know who you are), declared that apps were a passing fad. oh how wrong you are. Oh, and did I mention that in 2011 people were already spending more time in apps than on the web? That’s everywhere, not just in mobile. And, again, that was 2011. So maybe it’s time to think about creating your own app… just saying.

Ok all you blogging wannabe’s, do you want your articles to spread like Gangnam online? here are ten tips to help you master the art of capturing the attention of your readers.

Hopefully by now we all can agree that on-line and social marketing is here to stay but should that mean that traditional marketing techniques are no longer as effective as they used to be? Should marketers abandon conventional marketing techniques and rely solely on digital marketing?

Are you as clueless about Instagram as I am? Never fear Jeff Bullas is here to help explain the Instagram obsession and tell us how to utilize it in our daily lives. amen.

The role of the Realtor in the 21st century is drastically changing. Homebuyers are savvier than ever with the advancements in online housing searches. The MLS data Realtors try to protect is littered all over the Internet. Access to the MLS is no longer a big advantage to being a Realtor, and consumers often know more about what is on the market than the Realtor does. Sound familiar? Well here are three suggestions on rocking out your business in 2014.

mark mclean


The Friday Five for October 18th

Friday 5 for oct 18Happy Friday. I hope everyone is having a blast with the Fall market. It has been busy around here to say the least. That’s my excuse for getting this week’s Friday Five out anyway. Also my phone won’t stop buzzing.

No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you. Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you’ll have all the information and experience behind you to help inform your decisions.

Are you pinning your content on Pinterest and forgetting about it? Here are some tips on how to keep the momentum going on pins to get more repins and ultimately, more blog traffic.Try these tips to help grow more synergy between your blog, Pinterest and the rest of your social media presence. If you’re pinning and ignoring your pins, you’re missing an opportunity to cross promote your content and build more followers.

Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience. Learn about how any business can become a media outlet here.

Blogging has changed! We are witnessing the biggest revolution in publishing since the Gutenberg press was invented over 570 years ago. Many blogs are transforming into online global magazines that measure readership in the tens of millions every month. Most blogs provide information that is targeted to a certain interest group or niche whether that be politics or technology. Almost all of these blogs started from humble beginnings and a passion about the topic.

Just as social media optimization is getting more and more important for digital marketers, social media is gradually becoming central to the strategy of e-commerce companies. Focusing only on search engines is not enough – on an average people spend 23% of online time on social media websites. Not promoting your products on social media is a big mistake.

mark mclean

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