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Posts tagged ‘Bosley’


Mastermind for February 6th. Transparency and the Coulda, Shoulda, Woulda Syndrome

matstermind feb 6The funny thing about our Mastermind sessions at Bosley Real Estate is that we rarely cover the same topics twice. But even if we do there is always a wrinkle to the story or we simply approach it from a different angle. It keeps things interesting, and since we have so many new agents attending these days, there is still lots of topic discussions, opinions and laughter . This week we focused on two main topics. The first about transparency and the second on missed opportunities.
So, an agent sold a condo to a client who already lived in the building. This client was going to sell her first suite but wanted to keep her original parking spot and locker and include the parking and locker from the new suite. Overall, nothing earth shattering. It seems like a relatively easy thing for a lawyer to do. The concern was whether this information should be disclosed to a potential buyer. Does it really have to be? I mean, the reality is she is still selling a condo with a locker and parking, just not the same locker and parking that came with her unit. Let’s add this little wrinkle to the story; when she eventually sells her unit, she is including a parking spot and locker that she hasn’t closed on yet. So how was the issue overcome? Simple really. The two units were not closed at the same time. The purchased unit closed first and in the brief time that she owned both units, the lawyer was able to transfer the parking and lockers. By the way, the purchaser was made aware of this transfer well in advance. File this under the category of “full disclosure and transparency”. I would equate it to the saying….always tell the truth so you can’t be caught in a lie down the road. While on the topic of full disclosure several agents asked about other things that might be considered pertinent to a house sale. Would you disclose a nutty neighbour who lives down the street? How about the fact that the property was known as a local “swinger” hang out? While not considered “stigmatized” properties, the information might alter a potential buyer’s opinion of value. Do you agree?
We also talked about missed opportunities. I have said this on many occasions; If I could go back in time I would buy EVERY house I walked away from because I thought the Seller was asking too much. Coulda shoulda woulda. I could have, I should have and I would have…..if I knew then what I know now! Well there is one other slogan that I firmly believe in; if you lose a house, it is because there is a better one just around the corner. This topic led into a discussion about helping buyers make that all important decision to jump into the market. An agent suggested that they start with the ultimate wish list and then start paring it down to what is really important. There is a delicate balance to how you approach this because you do not want a buyer to think that what they want is unattainable. It seems that the conversation has to be a balance of availability, price and practicality. Another agent felt that some clients are completely numbers driven. They analyse every detail of the purchase down to the last dollar while others work on a decidedly emotional level. Understanding your client and keeping an open line of communication will get you farther and make the experience pleasurable.


The Friday Five for January 25th, 2013

hAssembling the Friday Five is one of the weekly chores that is the most fun for me. There is a lot of great articles out there, so it is a lot of work filtering out the garbage. I do A LOT of reading. It occurs to me that there is a lot of white noise out there and it is becoming increasingly hard to block out the people who post stuff just for the sake of increasing their Klout Score. In the end, the focus on the Friday Five is to find the five good things that Realtors can use to help their business. PERIOD! The articles I post aren’t just about social media and technology. I like to post stuff on blogging AND branding with the hopes of helping you create valuable content which in turn will drive your business. I believe that having an active social media presence is important but it is not a guarantee that you will be successful. The true way to being a successful agent is through HARD WORK. So without further ado, I present the first Friday Five of 2013.

Content marketing is a simple phrase. It involves just two key elements. “Content” which can be articles, videos and images in all their various  multi-media formats. “Marketing” which means taking that content and letting the online world  knows it exists. In essence it is implementing strategies and tactics of making  your ideas spread. As usual, @JeffBullas provides us with 6 tips on marketing your content.

This article puts Social Media in its place. Is the hype of social media failing business or is poor strategic planning to blame? It’s probably a little of both. It’s kind of like having high expectations for a movie and then realizing that maybe the critics were wrong as the credits roll. Social media has its place in business, but it can’t sustain or revive a business with no other effort on your part. I especially like this bit….Stop thinking of social media as a connection to customers. It’s actually a tool for connecting to customers. Thanks to @Steamfeedcom for this. Read the whole post here.

Came across this one today that really drove home the message that buyer behavior has changed and it has affected our role as sales people. Check this out…new insight into buyer behavior challenges the conventional wisdom. According to the study, customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. More accurately, 57 percent of the sales process just disappeared. What do you suppose you could do with that information that a lot of other realtors don’t know exists

This year I am going to concentrate on doing more video and I hope you are too. So, how am I going to make sure I do it right and avoid a big blooper reel? Start here, with the beginner’s guide to social video.

I’m not sure how I stumbled onto this one but I found it very insightful. Agents ask me how they can convert people they meet into buyers or sellers. This might help you build your networking skills.

Have a great weekend everyone!


The Friday Five for September 21

Happy Friday everyone. Welcome to this week’s Friday Five. Awesome tips on branding and social media for Realtors. Enjoy and have an awesome weekend!

You have a great idea for a blog post – and that’s a good start. But you need more than just ideas. If you want to grow your business, you need published content – and that means turning your idea into a written blog posts. Check out these 6 steps to get from idea to published post.

Were you one of those people back in 2008 who looked at your Facebook profile and thought … “I see some real potential here for real estate.” I have to admit I didn’t. Now look at it. Great statistics to drive home a point.
There have been endless articles written educating agents on how to use Twitter. There are also a ton of helpful posts about how to manage your time on the site so that you maximize your success without getting caught up in the world of pointless tweets. Um wait, is this somehow about me? Can’t be. you heard the old joke “I’m listening but I don’t hear what you are saying”.  Then you might need to read this and practise active listening skills when interacting with people and you will see how much smoother the relationship between you will become.’s finish off with this one. Saving the best for last.

In the 1960’s the “Madmen of Madison” Avenue were challenged as the age of  television forever changed the advertising and marketing landscape. Isn’t that what social media is doing to TV? So What’s next? is Social Media going to die? Interesting blog on the subject.

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