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Posts tagged ‘branding’


The Friday Five for January 24th 2014

friday 5 for jan 24It can get a bit crazy with all the information out there on real estate and social media. Luckily there’s RealtyLab’s Friday Five to help you wade through all the noise. Each week I pick out the top five stories and put them together in this handy bite sized format. Each week is something completely different. Hope you enjoy it.

Sometimes you have to look outside your industry for ideas and innovations that might be adaptable to the things you do. Check out this post and see if there is any inspiration to be found. I especially like the title…How To Win Over Customers: Lessons From 8 Rock-Star Brands.

One of the best ways to outsmart Google and get some serious SEO juice is to write killer blogs. Ok that might not be for everyone but if you ever thought about blogging then you should check out 5 Questions to Ask When Writing Content from blogging and social media genius @JeffBullas

And speaking of SEO..It is getting more and more complicated. Luckily we have @Inmannews to explain some SEO strategies to focus on in 2014.

Another great post talks about the statistics of social media and what effect they will have on everything we do in 2014. It seems there was a tipping point last year that has major implications for business and brands and it will impact publishing and marketing strategies and tactics in the future.

Many people struggle with reinvention whether they are making a small change or really overhauling their life or their business. The thing about reinvention though, is that you get a mulligan, a do-over. You get to start again with a clean slate–only this time with more wisdom. Wouldn’t it be great to do things the way that will make you most successful? Check out these five insights.

Hey, in case you didn’t know.. I work at Bosley Real Estate in Toronto. We aren’t just the oldest AND largest independant brokerage in the city, we are also the most tech savvy.

mark mclean


The Friday Five for June 28th.

friday 5 for June 28 Hey Everyone, just because the kids are out of school and you are thinking more about cocktails on the dock, doesn’t mean you can just postpone the most important ‘read” of the week. Think Mobile, and bring that phone or tablet down to the water so you can check out all the interesting posts I’ve assembled here today.
Whoa, this is an interesting post about internet trends. What immediately is facinating is that people are using Facebook less and Youtube more.

Unless you’ve been pulling a Rip Van Winkle and sleeping for the least 5 years, there has been a significant cultural shift in how consumers absorb content. In fact, if you’ve been sleeping you might be wondering what exactly I mean by content. I would simply describe online content as a type of media that communicates a message to your audience via the web, it can be in the form of text, visuals, audio or video. With brands turning to content publishing, they now can control the flow of information.

Do you “get” Google+? I’m starting to, but it has been a bit of a journey. Here is a great website and post that will hopefully explain it better than I can. Lots of video and links too.

YouTube is a great way to introduce your company to your market, entertain and interview people in your industry amongst many other uses which are only limited by your imagination. What is great about online video?

This one is really cool. Create a custom Google map that you can add to your listings showing all the places of interest in the neighbourhood. I’m going to try it out and show you the results.


Friday Five for May 31st

friday five may 31Why are Friday’s always so busy? Well it occurred to me that everything I didn’t get done during the week has to get done today and I suppose I’m a bit more productive when I have a deadline. Anyway, I’m thankful that I get to check out interesting stuff during the week and then simply cut and paste it to The Friday Five. So without further ado….I present the top finds for the week. Enjoy.

Content is King, right? That’s what we all hear but how do we keep up with creating content, marketing, tweeting, engaging, accounting, and having a life on the side? It’s all about finding the right content sources. Think of yourself as the funnel where you source only the best content that’s available in your niche thus becoming a resource yourself without having to “rewrite the yellow pages”.

A blog provides the perfect platform to write, post photos, embed videos, receive comments and with the rise of the social web, the blog is providing the foundation and pulpit for people to spread their ideas and showcase their expertise. So why has the blog resonated with people and why do people blog?

Blogging is good PR! When you start blogging and give it 12 months of consistent writing, good things start to happen. You become confident and assured that you have something to say. Your writing improves, you gain voice, and you may even make the jump from personal to professional blogger.

Managing a Facebook brand page takes time and effort. Just creating a page won’t help you reach your marketing goals. But it turns out, there are some super simple steps you can take to start gaining traction for your page. So simple, in fact, that many people miss them. Don’t let your page linger in obscurity. Take a few minutes each day over the next couple weeks to carry out these 16 easy steps.

Are you an influencer? One of the big focuses in social marketing today is influencer marketing. The idea being that if you can get one person to tell something to their large audience, their audience will listen. For organizations this is seen as less effort and potentially high response.

mark mclean

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