Happy Friday. I hope everyone is having a blast with the Fall market. It has been busy around here to say the least. That’s my excuse for getting this week’s Friday Five out anyway. Also my phone won’t stop buzzing.
No matter what you’re selling or hoping to promote, video should be a consideration for your marketing spend and focus. With easy-to-use platforms like YouTube, nobody can blame technology as a hurdle anymore. Still, it’s difficult to come up with just the right message, tone, and approach to make video marketing pay off for you. Every business is different, and finding your niche, and your audience, might take some time. But the great thing about starting under the radar, though, is that you can test and tweak and fine-tune at first before making a bigger splash. When that time comes, you’ll have all the information and experience behind you to help inform your decisions. http://m.marketingprofs.com/articles/2013/10928/five-killer-video-marketing-tips
Are you pinning your content on Pinterest and forgetting about it? Here are some tips on how to keep the momentum going on pins to get more repins and ultimately, more blog traffic.Try these tips to help grow more synergy between your blog, Pinterest and the rest of your social media presence. If you’re pinning and ignoring your pins, you’re missing an opportunity to cross promote your content and build more followers. pegfitzpatrick.com/2013/10/16/how-to-promote-your-pinterest-pins-and-get-more-repins-ftw
Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience. Learn about how any business can become a media outlet here. http://www.socialmediaexaminer.com/becoming-a-media-with-michael-brito/
Blogging has changed! We are witnessing the biggest revolution in publishing since the Gutenberg press was invented over 570 years ago. Many blogs are transforming into online global magazines that measure readership in the tens of millions every month. Most blogs provide information that is targeted to a certain interest group or niche whether that be politics or technology. Almost all of these blogs started from humble beginnings and a passion about the topic. http://www.jeffbullas.com/2011/09/16/past-present-and-future-of-blogging-3-infographics/
Just as social media optimization is getting more and more important for digital marketers, social media is gradually becoming central to the strategy of e-commerce companies. Focusing only on search engines is not enough – on an average people spend 23% of online time on social media websites. Not promoting your products on social media is a big mistake. http://designbeep.com/2013/10/16/social-commerce-can-boost-online-store-sales/
After a brief break, RealtyLab’s Friday five is BACK. There is a lot of information out there to digest so I pick the top five articles, with a decidedly tech edge, that I feel will help build your real estate business.
Up until now, there’s been no real data on using social media to help your sales. Time to check out this latest report on the impact of social media.The most interesting finding was that in 2012, 78.6% of sales people using social media to sell out performed those who weren’t using social media. BINGO! http://www.forbes.com/sites/markfidelman/2013/05/19/study-78-of-salespeople-using-social-media-outsell-their-peers/
Customer service is at the core of effective social media marketing. The beginning of effective customer service is listening to your customers and prospects, but more than that, it’s showing that you’re listening by responding. Even further, it’s responding in real-time that delivers the message of responsiveness, authenticity, priority and that the your connections are important. http://www.steamfeed.com/customer-service-is-sales-in-social-media-2-examples-and-3-tips/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+steamfeedcom+%28SteamFeed%29
It’s time to rethink social media in marketing. Why, you might ask? After all, you’re gaining traction. Your Facebook page has millions of likes and your team says engagement is at an all-time high. Your analytics dashboard says “viral conversations” on Twitter are generating heaps of positive sentiment about your brand. What’s not to like? The dirty little secret is that social experts know that just getting likes, shares and engagement isn’t important for most businesses. Great article from Howard Pyle of IBM. http://adage.com/article/ibm/dirty-secret-social-media/244377/
WOW….Mind Blown! By year-end 2013 there will be some 2 billion active smartphones and tablets in the world, and they will outnumber PCs by a significant margin. The proliferation of these gadgets is happening right under our noses, but many analysts still underestimate mobile device diffusion, and the flow-through effect on usage. http://www.businessinsider.com/mobile-centric-media-audiences-2013-9#!
It’s one thing to dump, I mean share, your unique content on your social media sites but if you want to truly see good results, it may make sense to figure out WHEN you should be sharing. When IS the best time to tweet on Twitter, post on Facebook, and email newsletters to reach the most people? Let’s find out. http://www.fastcompany.com/3018656/work-smart/a-scientific-guide-to-maximizing-your-impact-on-twitter-facebook-and-other-digita
Hey Everyone, just because the kids are out of school and you are thinking more about cocktails on the dock, doesn’t mean you can just postpone the most important ‘read” of the week. Think Mobile, and bring that phone or tablet down to the water so you can check out all the interesting posts I’ve assembled here today.
Whoa, this is an interesting post about internet trends. What immediately is facinating is that people are using Facebook less and Youtube more. http://www.v3im.com/2013/06/7-key-takeaways-from-mary-meekers-internet-trends-report/#axzz2XVOgNgwI
Unless you’ve been pulling a Rip Van Winkle and sleeping for the least 5 years, there has been a significant cultural shift in how consumers absorb content. In fact, if you’ve been sleeping you might be wondering what exactly I mean by content. I would simply describe online content as a type of media that communicates a message to your audience via the web, it can be in the form of text, visuals, audio or video. With brands turning to content publishing, they now can control the flow of information. http://www.steamfeed.com/content-publishing-for-brands-changes-traditional-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+steamfeedcom+%28SteamFeed%29
Do you “get” Google+? I’m starting to, but it has been a bit of a journey. Here is a great website and post that will hopefully explain it better than I can. Lots of video and links too. http://www.martinshervington.com/search-engine-optimization-seo-using-google-plus/
YouTube is a great way to introduce your company to your market, entertain and interview people in your industry amongst many other uses which are only limited by your imagination. What is great about online video? http://www.jeffbullas.com/2011/01/19/how-to-create-and-promote-your-youtube-video-in-8-simple-steps/
This one is really cool. Create a custom Google map that you can add to your listings showing all the places of interest in the neighbourhood. I’m going to try it out and show you the results. http://goo.gl/maps/FX8nt http://mashable.com/2013/06/28/custom-google-map/