Traditionally there has always been some fluctuation in the real estate market. That is why you hear the term “seasonally adjusted”. It’s generally not a great time to list a house on Labour Day or Easter weekend. Then there is The Christmas holidays between mid December and Mid January. For most, these are days for relaxing, travelling, and celebrating. But what about July and August? While there is some business still going on through July, August tends to be pretty quiet so, by all means, take a bit of time off to recharge those batteries but remember that the tail end of August should be used to ramp up for the Fall.
Before jumping into the audience participation part of the morning, I talked a bit about Destitute Dan, a fictitious agent who really didn’t do anything to keep his business going over the summer. He made some good money in the spring and figured that he had enough to carry him through to the Fall market. Dan spent a lot of time at the cottage, worked on his tan, went out to dinner with his friends, slept in, and even found some time to help his parents clean out their garage, but by the end of August Dan was pretty much out of money. The point is that Dan didn’t budget his time very well. He did not invest any time or money preparing himself for the fall market. By Labour Day, Dan was already behind on his marketing, and in a few short weeks, Dan will be behind on his CEU credits, his website will be in need of a serious update….well you get the picture.
We had a good discussion on the things we should be doing, so check out the list above. Got something I missed? let me know and I will add it. The piont to this exercise was to get the agents thinking that real estate is a full time business. Like any job, it requires a strong committment of time and effort for it to pay off. And while the job requires daily attention, we are reminded to view the big picture as well. When there isn’t a lot of homes to inspect, there are other matters to attend to.
In a few weeks, I will be taking part in one of the city’s biggest events. Come Up To My Room, or CUTMR, is a wonderful art event. It is an opportunity for budding artists and designers to get exposure. The event started very simply but in the nine years that it has been around, it has become mainstream and is now one of the opening events to the Toronto International Design Show. The organizers of the show are hard at work putting catelogues together and getting media packages arranged. As part of the CUTMR blog, I was asked to answer a few questions and I thought it would be fun to post the long version of those answers here as much of what I talk about is related to how I use creativity in the work place. Don’t forget to check out www.comeuptomyroom.com for more information.
Q. How do you see your CUTMR installation/project fitting in to your larger practice as an artist, architect or designer?
A. On a daily basis, I run one of the more successful real estate offices in the city so I still have a hard time thinking of myself as an artist. However, my ability to manage offices and people has increased since I started dedicating more time to my craft. In many ways the two are inextricably linked. The act of creating my sculptures involves several steps. First there is the conceptualizing, then the planning, the collecting and the laying out of materials, testing the process, preparation and final assembly. The overall theme of my work to date has been the collection of hundreds, sometimes thousands, of individual items and putting them together to create something new. When I am at the office, I essentially do the same thing. I bring together people and ideas with the hope of building a cohesive group within a successful hub. To accomplish any measure of achievement in business, you have to apply the same orderly logic. It is simply impossible to jump into something without the benefit of a well thought out plan.
When I was given the task of building the newest office for my company, I set out to create a truly flagship environment. It was important to establish a certain tone early. It had to be visually appealing and blend in well with the community, but most importantly, it had to foster creativity and a genuine sharing of ideas by the people that worked there. Our business is undergoing a fundamental shift. More young people are choosing real estate as a career and they come with a new approach and a fresh outlook. They utilize social media and are driven by highly visual input. It was important to build this shift into the equation and luckily I have a management team behind me that has given me a great deal of freedom. While the company I work for has been around for over 80 years, it was important to show the public that we were hip, relevant and leading edge.
Q. How do you see your practice expanding over the next five years?
A. I am a visual person. I am inspired by the shapes and colours of what is around me. I pick up on things I see on TV or in a magazine and I am an avid follower of pop culture. I am able to translate the trends that I see into my work and my art. In the foreseeable future, I will continue to look for the visual clues that drive us emotionally. I will test out my theories through my art and sculpture and continue to apply the processes and outcomes to my business life. I live by the motto that if I am not moving forward then I’m moving backward. There is no status quo. I want to use more unconventional materials in my sculptures and I don’t want to be limited to how far I can push the envelope.
Q. CUTMR has really expanded from a design show to be a fertile exhibition for all kinds of artists, designers and creative people. Help us come up with a new name for the kinds of makers that participate in CUTMR
A. One of the things I love about CUTMR is that it started as a grass roots/alternative event. Through the efforts of all involved, it has gained popularity and become more main stream however I think it is important to remember those roots because at the end of the day, it is events like this that help budding artists and designers break out. I hope that CUTMR will continue to be exactly what it is- a fertile ground for creativity.