It can get a bit crazy with all the information out there on real estate and social media. Luckily there’s RealtyLab’s Friday Five to help you wade through all the noise. Each week I pick out the top five stories and put them together in this handy bite sized format. Each week is something completely different. Hope you enjoy it.
Sometimes you have to look outside your industry for ideas and innovations that might be adaptable to the things you do. Check out this post and see if there is any inspiration to be found. I especially like the title…How To Win Over Customers: Lessons From 8 Rock-Star Brands. http://www.fastcodesign.com/3025028/how-to-win-over-customers-lessons-from-8-rock-star-brands#1
One of the best ways to outsmart Google and get some serious SEO juice is to write killer blogs. Ok that might not be for everyone but if you ever thought about blogging then you should check out 5 Questions to Ask When Writing Content from blogging and social media genius @JeffBullas http://www.jeffbullas.com/2013/02/27/5-questions-to-ask-when-writing-content/
And speaking of SEO..It is getting more and more complicated. Luckily we have @Inmannews to explain some SEO strategies to focus on in 2014. http://www.inman.com/next/seo-strategies-going-beyond-google-analytics-to-discover-keywords-to-go-after-in-2014/
Another great post talks about the statistics of social media and what effect they will have on everything we do in 2014. It seems there was a tipping point last year that has major implications for business and brands and it will impact publishing and marketing strategies and tactics in the future. http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/
Many people struggle with reinvention whether they are making a small change or really overhauling their life or their business. The thing about reinvention though, is that you get a mulligan, a do-over. You get to start again with a clean slate–only this time with more wisdom. Wouldn’t it be great to do things the way that will make you most successful? Check out these five insights. http://www.inc.com/kevin-daum/5-tips-for-successful-reinvention.html?cid=home1
Hey, in case you didn’t know.. I work at Bosley Real Estate in Toronto. We aren’t just the oldest AND largest independant brokerage in the city, we are also the most tech savvy.
Happy Friday. Can you believe that we are almost through the first quarter of 2013. time to stop for a second and think about what you have done so far this year. I know I have never worked harder as the challenges of a very confused market seem to be on the minds of every agent I know. Well never fear, The Friday Five is here. Find a quiet spot, make yourself comfortable and read some great posts that will help grow and define your business.
Still think video is for the birds? Consider what impact Youtube has made to our lives and you might reconsider. Quiet frankly, video is changing how we connect with our customers. http://youtube-global.blogspot.ca/2013/03/onebillionstrong.html
Are you looking for cool blogging tools to enhance your business blog? Social Media Examiner asked a group of blogging pros to share the favorite new tools they’ve recently discovered. http://www.socialmediaexaminer.com/29-tools-to-enhance-your-business-blog/
There are many reasons why people say no to the sale, and most often it’s not because they’re not interested. No is the answer of no risk. Yes is the answer of risk. We know that in previous studies, it takes on average three to seven no’s before someone gets their yes. 90% of sales people give up after the first or second no. Okay so this is not exactly a social media and tech post but still…. http://ronkarr.com/blog/how-to-turn-a-no-into-a-yes/
Social media marketing is simple in one sense. Create content that adds value and then pop it out to as many people’s eyeballs as possible. That’s reach. If you do it well then the crowd shares and it travels around the world at the speed of a click. Get lucky it and it goes viral and those thousands turn into millions. Check out these….6 Ways to Expand Your Social Media Reach.
This one is timely since it was my meeting topic this week. I had a guest panel of Bosley Real Estate agents that talked about event marketing. Seems there is more to it then connecting with potential clients. There is an opportunity to get the news out to your social media channels. Ta Da! http://bizo.me/EB2rB
That’s it for me. I’m off to Ottawa for the CREA Annual General Meeting as a representative of the Toronto Real Estate Board.
Rabbits! In my family it is a long-standing tradition to say Rabbits on the first day of each month. it is supposed to give you good luck! Honestly, I could use all the luck I can find but when there’s no luck to be found, well hard work can make you pretty lucky too. I think it was Samuel Goldwyn who famously said ” The harder I work, the luckier I get”. Anyway this Friday five isn’t about luck. It’s about helping you find the tools to make you a successful realtor. Enjoy
This one is kinda funny. Entitled….What Brands And Marketers Can Learn From A Flight Attendant. Really it is about the new buzzword “Transparency” http://www.forbes.com/sites/marketshare/2013/01/31/what-brands-and-marketers-can-learn-from-a-flight-attendant/?ss=cmo-network
This post by @SMExaminer is called “26 tips for getting started in social media”. Chances are you are all ready well along in what you are doing so my thinking was that this post would simply provide would just provide a great opportunity to understand the backbone of a successful social media strategy.http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/
Get on the bus. The content marketing bus. There’s no doubt about it, the business world has woken up to marketing with valuable content as a way of attracting leads and boosting sales. But while everyone is talking about it, not everyone is getting it right. check out these five ways people can miss the bus. http://www.valuablecontent.co.uk/five-ways-to-miss-the-content-marketing-bus/
I’m not going to hide the fact that I’m going to be doing a lot more video so I want you to think about creating video that, first and foremost, creates an emotion. Check out this video that celebrates not just a simple donut store but the process of making a delicious $3 donut. Could you use video to create that kind of excitement about your business?
Finally I want to end this week’s Friday Five with this amazing SlideShare entitled “10 Crucial Consumer Trends of 2013”. This is well worth the look not to mention you will learn some new terms like “presumers and custowners” that will make you look way smarter to the people you talk too. http://www.slideshare.net/trendwatching_com/trendwatchingcoms-10-crucial-consumer-trends-for-2013