Assembling the Friday Five is one of the weekly chores that is the most fun for me. There is a lot of great articles out there, so it is a lot of work filtering out the garbage. I do A LOT of reading. It occurs to me that there is a lot of white noise out there and it is becoming increasingly hard to block out the people who post stuff just for the sake of increasing their Klout Score. In the end, the focus on the Friday Five is to find the five good things that Realtors can use to help their business. PERIOD! The articles I post aren’t just about social media and technology. I like to post stuff on blogging AND branding with the hopes of helping you create valuable content which in turn will drive your business. I believe that having an active social media presence is important but it is not a guarantee that you will be successful. The true way to being a successful agent is through HARD WORK. So without further ado, I present the first Friday Five of 2013.
Content marketing is a simple phrase. It involves just two key elements. “Content” which can be articles, videos and images in all their various multi-media formats. “Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread. As usual, @JeffBullas provides us with 6 tips on marketing your content. http://www.jeffbullas.com/2012/11/26/6-tips-on-marketing-your-online-content/
This article puts Social Media in its place. Is the hype of social media failing business or is poor strategic planning to blame? It’s probably a little of both. It’s kind of like having high expectations for a movie and then realizing that maybe the critics were wrong as the credits roll. Social media has its place in business, but it can’t sustain or revive a business with no other effort on your part. I especially like this bit….Stop thinking of social media as a connection to customers. It’s actually a tool for connecting to customers. Thanks to @Steamfeedcom for this. Read the whole post here. http://www.steamfeed.com/social-media-yes-but-not-so-fast/
Came across this one today that really drove home the message that buyer behavior has changed and it has affected our role as sales people. Check this out…new insight into buyer behavior challenges the conventional wisdom. According to the study, customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. More accurately, 57 percent of the sales process just disappeared. What do you suppose you could do with that information that a lot of other realtors don’t know exists http://www.forbes.com/sites/gyro/2013/01/07/the-disappearing-sales-process
This year I am going to concentrate on doing more video and I hope you are too. So, how am I going to make sure I do it right and avoid a big blooper reel? Start here, with the beginner’s guide to social video. http://www.steamfeed.com/a-beginners-guide-to-social-video/
I’m not sure how I stumbled onto this one but I found it very insightful. Agents ask me how they can convert people they meet into buyers or sellers. This might help you build your networking skills. http://m.entrepreneur.com/article/224819
Have a great weekend everyone!
Least we not forget what the Friday Five is all about. Five fabulous finds to help you “up your game” in the Real Estate business. It is about Social Media and Technology. This week’s Friday Five is heavy on the blog post theme. Be inspiring, get it right, find the right audience, keep them engaged, so on and so on. Maybe after reading all these posts you might like to start blogging. Hmmmm, if that is the case, well, mission accomplished. Blogging just may be the key to your future success.
This was one of the first articles I read at the start of the week. Inspiring. It’s about blogging. Size doesn’t matter.
This one is hilarious. Do you have any idea what Sweep Frequency Capacitive Touch Screen Sensing is? I watched the video and I’m still not sure. The video has nothing to do with real estate but the guys voice is great. Actually the video demonstrates where technology is going and how fast we are getting there. It would be a great exercise to see if the technology in this video could be used in a real estate setting. What do you think?
Need blogging tips? What to be better than ME? this might help.
Whеn you write a blog post fосuѕеd around оnе main “kеywоrd” уou give seekers information theу’re ѕeаrсhіng for. Blog about what you’rе іntеrеstеd in, dоn’t blоg about dull stuff, or negative stuff, or ѕubјесtѕ yоu dоn’t think people want to read. If it’ѕ worth reading, it will be read. And when in doubt read this;
As you know, I’m always on the lookout for new buzz words, so how about this one? Attention meltdown, as in…..With the mushrooming of social networking and the growing number of mobile users surfing the web on the go, we’re all on the verge of an attention meltdown. This post is about making sure the blog post you write captures people’s attention. So there!
Well now, don’t you feel smarter? Time to get out there and make a difference in the real estate world. Have a great weekend!
Wednesdays, also known as Hump Day, is one of my favorite days. It’s a chance for me to listen to what is going on in the real estate world. Our Mastermind sessions are not just about the agents learning from the experiences of others, it is a phenomenal learning experience for me, as a manager, too. What better way to get a handle on who’s doing what out there. Our company runs three Mastermind sessions every week. Two on Wednesdays, and one each Thursday that is dedicated to new agents. The current of each one is a little different and while some talk about 5 or 6 topics, at Queen St we usually only handle a couple. At this week’s meeting the topic centred around agents competing with the long-established agent in their farm neighbourhood.
To illustrate the point, look at Facebook for one minute. It is a long-held (or at least as long as Facebook has been around) belief that consumers are more likely to buy a brand of shoes if all their friends on Facebook are recommending them. We tend to value that recommendation more than any advertisement can. That same mentality exists in the real estate world. Sellers are more likely to choose the agent that is the dominant player in their neighbourhood. They seem to think that because that person has the most signs, they are the best agent to sell their home. Certainly there is SOME truth to that but the reality is that even the best agents don’t get 100% of the listings in their farm areas. So, what can you do if you are the new kid on the block? Here are a few tips;
1. Expand your on-line presence. Check to see if your competitor’s website is outdated and inefficient. You can get an instant foothold in a neighbourhood by out-shining your competitor with a better website and blog.
2. Build your presence on Social Media sites like Twitter, Facebook and LinkedIn. Lots of older agents I know don’t use any SM at all.
3. Rely on testimonials to drive your business. Just like Facebook, people will be more likely to use you if other people talk about the positive experiences they had with you.
4. Be more active in the community. Be outside. Visit stores. Network. Make connections. Be social. Get to every open house. Leave your card around.
5. It’s hard to outspend some of the big players who are constantly sending out just listed and just sold cards but you will make quicker inroads into a neighbourhood with a different approach. Try door knocking…it’s free. Also try being more creative with your materials. Studies show that the average person looks at junk mail for 3 seconds. That means you have 3 seconds to make an impact. Be creative. Be 3 dimensional. Be personal.
6. Use management software or develop a system to stay in touch with the people you meet. The ultimate goal is to have people think of you when they think of real estate, not the other way around.
7. Advertise the fact that your service is more personal. Clients deal with you, not an assistant. You are available, and while knowledge of the area is important, honesty goes a long way. Don’t sell yourself short by comparing yourself to others. Develop your own style and approach. Find your own unique value proposition.
8. If you are just starting out and haven’t really established a track record than promote the track record of your firm (if there is one).
9. Take the time to know your competition. If you are going to work in an area, chances are you will eventually sit across the table from them. A good rapport will go a long way in the negotiation process.
10. Remember too that even the best agents drop the ball every once in a while. Prove to consumers that you can be an alternative. Each step you take brings you closer to being the NEW dominant realtor in your neighbourhood.
If you think of any other ways to shine, please feel free to share them with me. Have a great weekend!