It’s starting to sound like a broken record. How many people have said that we need to promote “professionalism” in real estate? I’m perhaps a little guilty of it too, in fact it’s one of the reasons why I write this blog. I figure that if I write about mistakes some agents make, other agents might learn about the right way to work. I blog my meeting topics out and encourage other managers to engage their agents the way I hope I engage with mine. Trust me, it hasn’t come easily but blogging has definitely helped me be a better manager and Realtor. But (and there’s always a “but”) I propose that we stop talking about professionalism in real estate and start thinking about real estate as a profession. When we choose to believe that this is an skilled, caring, ethical and honest way to make a living, professionalism just kinda comes along for the ride. It’s a small tweek in thinking but a powerful one.
I think most would agree that we are fighting a losing battle trying to teach professionalism in an industry that has low barriers to entry. Sure, RECO, our governing body, has increased minimum education requirements for people wanting to take the courses, but more could be done. Last year RECO replaced the continuing education credit system with a 6 hour online update course along with two elective online courses. I get their logic. In fact I would be the first to agree that the 24 credit education system had its flaws. Do we need to study Feng Shui and different roof styles? Will that make us better Realtors? Does this help in consumer protection? Because, make no mistake, that’s what RECO is all about…looking after the consumer. A RECO-administered update at least keeps the content relevant and consistent and online learning is the way of the future. I’m just not convinced this was the right answer. It is, after all, a system that could be corrupted and abused.
Currently The Ontario Real Estate Association or OREA is the entity that delivers the real estate education program in Ontario on behalf of RECO. That course content, which took years to develop and fine tune, is owned by RECO as a result of a previous transfer from OREA. I believe that at some point RECO has designs on administering the courses directly. Some agents might think that might be a good thing as much of OREA’s income is generated by education. No more OREA would save us in dues, but I’m worried about what could happen next. RECO was established under the Real Estate and Business Brokers Act to, first and foremost, protect the public, but their acts of simplifying the process could have the opposite effect. In a time when the real estate transaction is getting more complicated, does it really make sense to make the courses easier and faster? It’s no surprise the Toronto Real Estate Board has nearly 40,000 members.
I’m concerned for our industry and while I don’t want to sound the alarm bells I believe it is important for real estate boards across Ontario to stop talking about professionalism and start promoting real estate as a profession. If doctors, lawyers, plumbers and mechanics take years to get their ticket, why aren’t we? Third party educators of additional accreditations like the ABR, SRS, SRES, ePRO have helped but I would also ask why prospective agents aren’t given standard aptitude tests before beginning the programs?
Here’s the other problem…when you talk to good, successful agents they say, either charge Realtors $5,000 a year to keep their memberships or have a minimum sales standard. In theory, that’s not a bad idea but real estate boards across the country, survive on membership. Think of it as belonging to a gym. The more members you have the cheaper the dues. As far as a minimum number of transactions…well I’m sure the Ministry of Labour would have something to say about that.
Thinking about real estate as a profession starts with a solid educational base. Let’s start by turning the licensing program into a three year curriculum where students need to get passing grades to move ahead. Let’s encourage designations, and solid in-class learning. Least we forget that this is an industry full of entrepreneurs. Brokers should be encouraged to provide more training and serious career counseling.
As a two-time past education committee member I believe OREA is the best organization to deliver a college level real estate program. As for me, I hope to continue to promote education, OREA and the real estate profession through my blog and in my role as director at the Toronto Real Estate Board.
Wow. What a year. I wanted to say thank you to all the people who took the time to read my posts and watch my videos. Hopefully I’m getting better at it. This has been an incredible journey. When I started my blog 4 years ago I had a rather unremarkable 500 views. In 2013 I hit over 45,000. While the majority of my readership is in the Toronto Area, my statistics tell me that people from all across Canada and the United States are checking in too. What is especially cool is that, from time to time, I get to travel across Canada and the US as an official representative of the Toronto Real Estate Board and it is amazing how many people introduce themselves as followers. Honestly, I feel blessed.
Also last year I started video blogging. The idea came out of all the running that I was doing. It occurred to me that making a committed effort to run 1200 Kms in one year was a lot like prospecting in real estate. Most people hate doing it but if you could make it habit-forming, like running has become for me, then perhaps you wouldn’t think of it as a chore. As a result, I did nearly 20 videos, which were viewed on YouTube over 1500 times. Considering I’m just a hack at videoing myself, I’m pretty proud of my achievement.
Finally, on the advice of a few people who have done extremely well promoting themselves on-line, I started my first ever business page on Facebook. I passed 430 likes on that page so far. All is to say that I might be on to something. There is a real thirst for knowledge in real estate and real life experiences count for a lot. The Ontario Real Estate Association does an amazing job at helping people get their real estate licences. As a past member of their education committee I can attest to their abilities, but as I like to say, they may teach you the moves, but they don’t teach you to dance. The only way you can excel in this business is to spend time doing it and if you are new to the business you gain an advantage by listening and watching what the good guys do.
So, why bother? Well frankly, if all agents were fully educated and knowledgeable there would be no need for commission tribunals, lawsuits and a RECO complaint department. That would suit me just fine. So thank you once again for a stellar year. I hope I can continue to come up with interesting content for everyone to enjoy. Have a super 2014!