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Posts tagged ‘technology real estate’


Are you a Flintstone or a Jetson? or Both?

flint-vs-jetThere are two sides of our business. There’s the stuff that we do without technology, let’s call that the analog you, and then there is the stuff you do with a computer, that’s the digital you. There is no question that technology is having a significant impact on our business. It seems like every six months or so there is a new launch of the next shiny new toy/gimmick making promises to increase our business.
The truth, I believe, is that technology will help us reach more people and even make our job easier. If you consider yourself a Jetson you can use tech tools to increase your business flow…that is, increase the contacts that pass through your life. But being only a Jetson isn’t going to make you more money. To do that you also need to think like a Flintstone. Understand that before there was Facebook, Twitter, emails, texts and digital signatures there was the simplicity of face to face interaction. Granted today’s fast-paced world makes that personal interaction more difficult, but clients learn so much more about you, as a real life person, than an email signature or Facebook post.
My goal for 2017, and I hope the goal for every realtor, is to ditch my jet pack and adapt the more foot powered car alternative to increase my business. This doesn’t mean giving up on tech tools that help you and I meet and interact with people but we should also ramp up those phone calls, letters, hand written notes and personal interactions. Above all, increase our frequency and speed of those old school interactions. Consumer surveys reveal that our new digital world has created a population that is impatient and compulsive so the key to connecting is a quicker response time combined with increased frequency.
Personal interaction has another benefit. It allows you to ask more personal questions and in order to get truthful answers the clients just need to know you better. I suppose that is why video bios have become so important to our business. Not only is it easier to get information (watching rather than reading) but it gives clients an idea about who you are well before they meet you and divulge their motivations for moving. The reality is that we can’t help our clients until we truly know them.
So be more like a Flintstone this year. And don’t give up. Remember to keep calling and interacting until you get the business or they tell you to stop.

img_8798Mark McLean is the Broker/Manager at the Bosley Real Estate Queen St W office, the Immediate Past President the Toronto Real Estate Board and a director at the Ontario Real Estate Association. The opinions expressed here do not reflect the opinions of TREB, OREA or Bosley RE.


Friday Five for May 31st

friday five may 31Why are Friday’s always so busy? Well it occurred to me that everything I didn’t get done during the week has to get done today and I suppose I’m a bit more productive when I have a deadline. Anyway, I’m thankful that I get to check out interesting stuff during the week and then simply cut and paste it to The Friday Five. So without further ado….I present the top finds for the week. Enjoy.

Content is King, right? That’s what we all hear but how do we keep up with creating content, marketing, tweeting, engaging, accounting, and having a life on the side? It’s all about finding the right content sources. Think of yourself as the funnel where you source only the best content that’s available in your niche thus becoming a resource yourself without having to “rewrite the yellow pages”.

A blog provides the perfect platform to write, post photos, embed videos, receive comments and with the rise of the social web, the blog is providing the foundation and pulpit for people to spread their ideas and showcase their expertise. So why has the blog resonated with people and why do people blog?

Blogging is good PR! When you start blogging and give it 12 months of consistent writing, good things start to happen. You become confident and assured that you have something to say. Your writing improves, you gain voice, and you may even make the jump from personal to professional blogger.

Managing a Facebook brand page takes time and effort. Just creating a page won’t help you reach your marketing goals. But it turns out, there are some super simple steps you can take to start gaining traction for your page. So simple, in fact, that many people miss them. Don’t let your page linger in obscurity. Take a few minutes each day over the next couple weeks to carry out these 16 easy steps.

Are you an influencer? One of the big focuses in social marketing today is influencer marketing. The idea being that if you can get one person to tell something to their large audience, their audience will listen. For organizations this is seen as less effort and potentially high response.

mark mclean


Friday Five for March 22

friday five for march 22Happy Friday. Can you believe that we are almost through the first quarter of 2013. time to stop for a second and think about what you have done so far this year. I know I have never worked harder as the challenges of a very confused market seem to be on the minds of every agent I know. Well never fear, The Friday Five is here. Find a quiet spot, make yourself comfortable and read some great posts that will help grow and define your business.

Still think video is for the birds? Consider what impact Youtube has made to our lives and you might reconsider. Quiet frankly, video is changing how we connect with our customers.  

Are you looking for cool blogging tools to enhance your business blog? Social Media Examiner asked a group of blogging pros to share the favorite new tools they’ve recently discovered.

There are many reasons why people say no to the sale, and most often it’s not because they’re not interested.  No is the answer of no risk. Yes is the answer of risk.  We know that in previous studies, it takes on average three to seven no’s before someone gets their yes. 90% of sales people give up after the first or second no. Okay so this is not exactly a social media and tech post but still….

Social media marketing is simple in one sense. Create content that adds value  and then pop it out to as many people’s eyeballs as possible. That’s reach. If you do it well then the crowd shares and it travels around the world at  the speed of a click. Get lucky it and it goes viral and those  thousands turn into millions. Check out these….6 Ways to Expand Your Social Media Reach.

This one is timely since it was my meeting topic this week. I had a guest panel of Bosley Real Estate agents that talked about event marketing. Seems there is more to it then connecting with potential clients. There is an opportunity to get the news out to your social media channels. Ta Da!

That’s it for me. I’m off to Ottawa for the CREA Annual General Meeting as a representative of the Toronto Real Estate Board.

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