Welcome to Task Three. For those playing along at home, here is a quick recap. I am running a fun little contest in my office to help agents get more business. The tasks are meant to be engaging, easy, and above all…fun!
In the first task, I asked agents to be present. The office is the epicentre of the real estate world ( or at least our small part of it). Everything happens there. So I encourage everyone to show up at the office as much as possible. In my office there are lots of reasons to be present. Duty day is something you don’t want to miss.
In the second task, I asked agents to make themselves be known by sharing articles on Facebook, LinkedIn and Twitter. With every article they share they are encouraged to write two little lines of text explaining why the article is important to their friends, acquaintances or clients.
Today’s task is about knowing your product. So to get points you need to get out and see as many houses as you can each day and then let people know that you saw them. As an example, today you saw three houses in the area you work. Write a post about what’s available. Something as simple as….”Home touring today. Everything from run down duplexes to a spectacular new build. Yonge and Eglinton has something for everyone. If you need more information, please call me anytime”. Boom. Simple. Inspect or show a property and earn a point. Do your own open house and earn 2 points.
My office is having a blast with this contest and has spurred on a couple of great side bets. Of course, the contest is about engaging yourself in your business. Each task earns points but the person with the most points may not be the one with the most sales. That’s the beauty of it. It ain’t over till it’s over and everyone has a solid chance of winning.
mark mclean is the Broker/Manager at the Bosley Real Estate Queen St W office and President-Elect for the Toronto Real Estate Board. The opinions expressed here do not reflect the opinions of TREB or Bosley RE.
Happy Friday everyone. On this wet day, the best thing you could do is find a nice place to hide and do a little quality reading. Hope you enjoy this week’s Friday Five!
This year, it’s all about video. As the mini-video-taking Vine app recently hit the top of the charts for free apps in the U.S., everyone seems to record their own videos and post them online.Why? Because people are watching it!Andy Warhol once said: “I don’t read, I just look at pictures”. That’s what we all do today. This is a great one from @coskills http://communicateskills.com/2013/05/08/video-social-media-strategies/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+CoSkills+%28Communicate+%5Byour%5D+Skills%29
There is nothing like the feeling of standing out from all of your competitors and generating more business than ever before. Due to how most buyers base their buying decision on pricing, it can be easy to get into a pricing war with your competitors. But that is no fun and you end up compromising your profit margin. It’s time to develop a unique selling proposition via @steamfeedcom http://www.steamfeed.com/how-to-create-a-killer-unique-selling-proposition/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+steamfeedcom+%28SteamFeed%29
Twitter is often seen as one of Cinderella’s ugly sisters when it is compared to the multimedia beauty and the wealth of numbers that the 800 million plus engaged users that the Facebook social network offers. But if you take the time to get to understand Twitter with its quaint 140 character limit and its charming simplicity, it can be a very powerful tool to distribute information and ideas in real-time to enhance your marketing and promotion efforts.Thanks @jeffbullas http://www.jeffbullas.com/2012/02/03/the-explosive-power-of-the-retweet-revealed-by-twitter/
Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. The following are five secrets that brand storytellers understand and use to intrigue, engage, and connect emotionally with consumers. http://www.forbes.com/sites/work-in-progress/2013/02/05/5-secrets-to-using-storytelling-for-brand-marketing-success/
The way we communicate on a daily basis has changed radically over the last ten years. In our ever-changing world of communication, social media is what’s in vogue. Everywhere you turn you can’t escape it whether it is Facebook, Twitter, Google Plus, Linkedin or one of the many others that are cropping up daily. Social media is a way of keeping in touch with the world around us. With new forms of communication, come new rules of the game, especially for real estate agents. http://sem-group.net/search-engine-optimization-blog/social-media/5-ways-real-estate-agents-fail-at-social-media/